U-Kae Lani Kennedy ngumlobi ophethwe nguPhiladelphia kunye nomfaki-zithombe onomdla wokuhamba. Ngomhla, ungumphathi wezeNtlalo kwiMatador Network, apho exelela amabali ngokuhamba. Ufumanisa umsebenzi wakhe ufezekisa, njengendlela yakhe yokukhuthaza abantu ukuba baphume ngaphandle kwendawo yabo yokuthuthuzela baze bafumane into entsha. Uyi-pro in the storying stories, nokuba ngaba ngamazwi okanye imifanekiso, eyandisa umbono womntu wehlabathi.
Ngokwenza oko, uzalisekisa injongo yakhe.
Kwintetho elandelayo, uKennedy uxela iindaba zeendaba zoluntu, uchaza ukuba kutheni kubalulekile kwiindawo zokuhamba kunye nezentlalo, kwaye ukhankanya ukuba uhambo lithetha ntoni kuye kunye nendlela aguqulela ngayo ngomsebenzi wakhe.
Yintoni ephefumlelweyo ukuba ungene kwihlabathi leendaba ezentlalo?
Ndifuna ukukunceda ukuzisa amabali anenjongo kubaphulaphuli abakhulu. Ngokunxibelelana kwedijithali kunye nezonxibelelwano zentlalo, ndiyakwazi ukudibanisa nabantu emhlabeni wonke abaxhamlayo nenkcubeko yokuhamba.
Yintoni indima yakho njengoMphathi wezeNtlalo kwiMatador Network?
Inendima yam kukukhuthaza abantu ababukeli abaya kubafumana ngokubalulekayo. Ndikwenza ngoku ukwabelana ngezihlandlo. Imidiya yoluntu yintetho nje yexesha, kwaye xa loo mizuzu idibene kunye, yenza ibali elikhulu. Ngoko umsebenzi wam kukuba uthathele amabali amakhulu kwaye uwaphule kwixesha lokuba uhlanganyele kwiiplani ezahlukeneyo.
Ukukwabelana ngesithombe kunye negama-ncazo linika abantu ingcamango yebali - kwaye ke ukunika unxibelelwano kunika umfundi ithuba lokuba afumane okungakumbi.
Ziziphi iimbopheleleko zemihla yesimo sakho?
Umhla wam usuku ufumana iindlela zokudala ukuzisa amabali apholileyo kubafundi. Ngoko ndichitha ixesha elide lomhla ndithatha onke amabali kwiMatador Network kwaye ndibaxelela ngokwasekuhlaleni.
Sinobukho kuzo zonke iziteshi ezinkulu zentlalo, kwaye ndiqinisekisa ukuba bahlaziywa imihla ngemihla ngamabali amatsha axelelwa kwizwi lethu. Ngenxa yokushicilelwa kwedijithali kukhula kwaye kutshintsha ngokukhawuleza, kufuneka ndiqhubeke kunye neenguqu kwiipulatifomu kunye naluphi na unxibelelwano olutsha olukhulayo. Ihamba ngokukhawuleza kwaye inomdla!
Ngaba uyongamela zonke iziteshi zoononophelo zeMedia?
Ewe. Kodwa ndibuye ndibe neengcali kwezinye iiplani ezandinceda ndikwazi ukulawula ubuqili bemihla ngemihla.
Yintoni eyenza umgca wakho womsebenzi uhlukile kwenye na?
Ndisebenze kwiindawo ezininzi zokuthengisa, kwaye into endiyithandayo kumajelo aseburhulumenteni kukuba ixelela amabali abantu ngomqondiso. Kwimveliso yokuthengisa, yinto enkulu yeshishini kumthengi, apho incoko iqhutywa yoshishino lokufundisa nokudala ixabiso kumthengi. Kodwa kwiimboniselo zentlalo, yinto eninzi yengxoxo yangoko nangoko ingabantu abangakumbi ekuthengiseni abantu.
Ngokubhekiselele ekushicileleni, imidiya yoluntu ngokuqinisekileyo iqhube ingxoxo. Ngoku, amabali ahlala malunga neeyure ezingama-24, kanti ekushicileleni, ahlala ixesha elide.
Yintoni oyithandayo kakhulu ngomsebenzi wakho?
Omnye akakwazi ukwenza ibali ukuba lihambe nentsholongwane. Amajelo asekuhlaleni aqhutywa yintlalo.
Ukuba ibali liwa libala kwibalawuli, kwakuba ibali elingazange lidibanise nabo. Kwaye akukho mali ephonswa kuyo iya kutshintsha loo nto. Yingakho ndithanda umphakathi waseMatador Network. Siyazi abaphulaphuli kakuhle kwaye ngokuqinisekileyo ekuthethiseni ibali, siyazi ukuthetha nabo. Olu hlobo lwezakhiwo zoluntu luye landa. Ingaba i-viral ibali iya kuba yinto enzima ukuqikelela, kodwa ngokusebenzisa le fom yezakhiwo zasekuhlaleni, siye sandisa amathuba ethu okuya kwintsholongwane.
Yintoni oyithandayo kakhulu ngomgca wakho womsebenzi?
Ndiyathanda ukuba ndifumana izandla kumava ngolunye lwezixhobo ezibaluleke kakhulu kumaphephandaba. Ndiziva ngathi ndingumvulindlela kule mpu
Kutheni kubalulekile ukuba uluntu lube luleke kuwe?
Uluntu malunga nokuthatha amava obomi kunye nokuwasebenzisa ukwabelana, ukudibanisa kunye nokuxhamla nabanye abantu.
Ndingumnxibelelwano wokuzalwa wendalo. Kubalulekile ukuba ndiveze kwaye ndidibanise nabantu, kwaye imidiya yoluntu yiplatifti enkulu yokwenza njalo.
Udibanisa njani imidiya yoluntu kunye nokuhamba?
Iindaba zoluntu kunye nokuhamba zihamba ndawonye ngokwendalo kunokuba abantu bacinge. Enyanisweni, ukuhamba ngumbono oqhelekileyo owabelwana ngawo kwi-Facebook. Amaphesenti anesithoba anesihlanu abasebenzisi basebenzisa i-Facebook ukucwangcisa uhambo, kwaye 84% basebenzise ukuze bafumane ukuphefumlelwa. I-media media iye yaba yinxalenye ebalulekileyo yenkqubo yokucwangcisa uhambo.
Namhlanje, iindaba zentlalo zixhomekeke ekuhlanganisaneni namava okuphila. Ngoko kuyadingeka ukuba udaba lokubhala ibali lubambe ixesha elithile lokuhamba ngelixa kwenzeka. Bobabini umgcini webali kunye nomlobi-ntetho bafumana into ethile kunye, kwaye amandla aloo mzuzu akalahlekanga ngokuhlanjululwa kwinkqubo yokuhlela yemidiya yemveli.
Iyiphi inqaku lakho elilodwa leengcebiso kumntu ofuna ukusebenzela kumajelo asekuhlaleni kwipapasho yedijithali?
Imidiya yoluntu ayikuthengisi ngqo kubaphulaphuli bakho. Kukulungele ukuba ube yinyani njengokwenene. Kungakumbi ngokudibanisa nabantu kunokuba uhlasele iqela labalandeli.
Yintoni oyithandayo yesikhulumi sejelo loluntu?
I-Facebook iyithandayo. Akunjalo nje ngokuba yinto enkulu, kodwa kukho iindlela ezininzi zokuxelela amabali kuyo. Kukhona ividiyo, iifoto, imicimbi, iphile, kunye nezinye iindlela zokudibanisa ezi zindlela ezininzi zokubonisa. Kwakhona, ngelixa uhambahamba kunceda ukuphonononga amashishini kwakunye nokudibanisa nabantu.
Uhambo ludlala njani kumsebenzi wakho nobomi?
Uhambo luyingxenye ebalulekileyo yendima yam. Ewe, ndiza kwaye ndathetha kwiinkomfa, kodwa ndisebenza kwishishini lokuhamba, kwaye ndicinga ukuba kuyimfuneko yokuba ngaba namava okuqala ngendlela abahambi basebenzisa ngayo amajelo asekuhlaleni.
Imidiya yoluntu iguqule njani okanye umbono wakho wehlabathi?
Ndandisoloko ndincinci nxamnye neendaba zoluntu. Kwakubonakala kungenangqungquthela, kwaye umxholo owawuqhutyelwa phambili wawuyiqela lamabali ajikiweyo abe ngummso wokumemeza, u-clickbait, kunye nama-listicles. Kodwa ekuhambeni kwexesha, ndaqala ukubona abantu basebenzisa izinto engacinga ukuba zizithulu ngeendlela eziqilileyo.
Imidiya yoluntu nayo iyaqhubeka. Yenziwe yinto abantu abayolisayo kunye noko abantu abaphefumlelweyo. Kwaye iingxoxo ezivela kule mibali ehamba phambili ziyamangalisa. Ingxoxo eyenza utshintsho loluntu, olusasaza amabali alabo abangenakuvakala, kwaye kudala isizukulwana esinesihawu nokuqonda.
Iindaba ziye zaba namandla. Kwaye abasebenzisi beendaba zentlalo banokubona ibali kwiindlela ezininzi ezahlukeneyo kunye namava ngeendlela ezahlukeneyo ngevidiyo, imifanekiso, ibali ebhaliweyo, amava ama-360, kunye nokusebenzisana nabavakalisi.
Ucinga ukuba iziphumo zeendaba ezentlalo zijonga njani umhlaba?
Iindawo zitshintsha ngexesha. Kodwa ndicinga ukuba onke amaxesha abantu banamathela kwiindulo endala abaye bakuva malunga nendawo. Ngokomzekelo, ndihlala eFiladelphia, isixeko esaziwa ngokuba ngumntu onobuqili kwaye sisebenzisana nolwaphulo-mthetho. Abanye abantu bakholelwa ukuba iFiladelphia yidolophu eyayineminyaka yama-80, kodwa ukususela ekuphakameni kweendaba zentlalo, abahlali baseFiladelphia banokwabelana nobomi bemihla ngemihla kubonakala kwidolophu yabo; ngoko, usebenzisa i-media media ukuze idibanise amahemuhemu athi iFiladelphia yidolophu eyingozi.
Ngaba ufumana kunzima ukuqhawula ngenxa yendima yakho?
Umzabalazo wangempela. Ndiza kumaqonga onke imini, imihla ngemihla (nakwiempela-veki) kwaye ndimele ndizame ukukhangela kunye nokuthatha i-detox ye-digital.
Naziphi iindawo ezizithandayo kwihlabathi?
Ndibuzwa lo mbuzo kakhulu, kwaye ndihlala ndisebenzisa le mpendulo: Amava am ohambo ayafana nabantwana bam. Ndibathanda bonke ngokulinganayo kubantu abahlukile.
Kodwa ndimele ndithi ndandisandul 'umdla ngeLatin America. Ukuxhamla, ukutya, abantu-bayamkela, kwaye nangona ndingathethi iSpanish, ndiziva ukuba uthando aluba nemithintelo yolwimi.
Ziziphi izinto ozilibaziyo ngaphandle komsebenzi?
Ukuze ndibe namandla, ndiyakuthanda ukupaka, ukuphakamisa kunye ne-yoga. Ndiyifoto-mfanekiso, kwaye ndiyakonwabela iidrones ezindizayo.
Yintoni ephefumlelweyo ukuba uqale ezi zinto?
Ndaqala ukwenza i-yoga xa ndingu-10. Akunomdla, kodwa ngenxa yokuba ndine-scoliosis kwaye le yindlela endandithanda ngayo yokonyango. Kodwa uvuyo olungalindelekanga endiwufumene kwi-yoga kukucamngca. Ukucinga kwangaphakathi kundinceda ndibone ihlabathi elijikelezile ngeendlela ezahlukeneyo, oluye lwaphucula kuphela amava am mahambo.
Uya kuphi ukuya kutsho?
Ndiya eCosta Rica ! Ndikulungele ukufumana ikhofi, ukukhanya kwelanga kunye nombono omtsha.