Njengoko iindawo zokutyela zihamba ngokubhekiselele ekunqandeni ukucinywa ngenxa yokuba zicinga ukuba "inkqubo yaseMelika yokuxubha ingabonakaliyo kubo bonke abachaphazelekayo," abathengi bayagxotha ngokuchasene nomsebenzi ongekho. I-Horizon Media yavotela abantu abangama-3 000 kwindawo yoluntu yophando kwaye yabona ukuba ama-81% aseMelika abathengi awakakulungeli ukufumana imibandela yokuvalwa, ngelixa i-Millennials kunye ne-Generation Z zivulekile ngakumbi ukutshintsha.
Abafundi aba-8 kwabasitye i-10 bafuna indawo yesimo, isigqibo sokubakhokela xa bekhetha ngokubhekisele ukuba ngaba abanalo amava enkonzo enhle. Ngaphezu kwama-50% abo banqwenela ukuba isimo sinoyika ukuba baya kulahlekelwa ukulawulwa kweenkonzo ezilindelekileyo, kwaye bafumane inkonzo enobungozi nangona bebehlawula imali efanayo.
Nangona abathengi abadala bebanqikaza ukufumana utshintsho, i-Millennials kunye neGen Z zilungele ukuguqulwa kwesigqibo: i-29% yabantu abaneminyaka engama-18-34 ubudala bathi ukutshintshwa kwaba ngumsebenzi ongekho ngexesha kunye no-18% wabantu abaneminyaka engama-35 ukuya kuma- % abantu abaneminyaka engama-50-64. Ukunyaniseka kwakuyimpembelelo ebalulekileyo kulabo abanokukhetha ukungabikho nto: i-62% yabangakhetha ukhetho olulodwa lucacisa ukuba i-server izakufumana umvuzo onobulungisa kunye nokuphila (kunye no-32% abafuna izinto ukuba zihlale njengaye), kunye no-45% Kuthetha ukuba isakhiwo sokubanjwa kwangoku siphelelwe yisikhathi (ngokumalunga ne-15% phakathi kwabo bafuna izinto ukuba zihlale njengaye).
Abantu abajonge i-Horizon abayena kuphela ukukholelwa ukuba ukugxotha kungabangela ukungalungi . Abanye bathi ukugqithisa ngokungaqhelekanga kuhambelana nomgangatho wenkonzo kwaye kunokusekelwe kwicalulo ngokobuhlanga okanye ngocalulo, ngoxa abanye bathi ukuphoqelelwa kwabasebenzi ukuba baphile kwiingcebiso zabo kunokubangela ukuba kubekho imeko enzima kunye nehlwempuzekileyo yabasebenzi.
Abo banqwenela ukuvinjelwa ekukholweni bakholelwa ukuba akukho migaqo-nkqubo ehambayo iya kubavumela abathengi ukuba baphumelele ukuqikelela iindleko kwaye baqinisekise ukuba indleko yesidlo sonke isicacile phambili. I-Simms eziTyebileyo, i-EVP, iLawula i-Partner kwi-Horizon Media. "Abahamba-ndla ba kusasa banokufumanisa ukuba akufuneki bacinge ngethiphu yintlawulo engundoqo yomsebenzi wonke. Iimpawu zokubamkela iindwendwe ezenza utshintsho ngoku lube luphambili kwinto eya kuba ngumgangatho oqhelekileyo kwiminyaka elishumi. "