Amashishini asemini kunye nabaninzi abahambahamba baye baqhele ukukhupha iifowuni zabo kwaye "bakhuphe" imoto esuka eUber. Inkonzo kunye ne-app zilula kwaye ziye zabanjwa kwizixeko ezininzi kangangokuthi u-Uber uye wangena ekuphazamiseni ukuba abaninzi abantu baseSiclic Valley baqalisa ukufuna ukufezekisa. Iveki nganye ibonakala izisa iingxelo ezintsha ngeenkampani zeteksi ezichasene no-Uber (kunye nabadlali be-Lyft kunye ne-Sidecar) okanye iibhunga okanye imizi yamabhunga ekumemezela ukunikezelwa kwenkonzo yokubambisana ngokungekho mthethweni.
Ngakolunye uhlangothi, inxalenye enkulu yabemi, ingakumbi abo abaneminyaka engama-40 ubudala kunye nabancinci, abayi kucinga kabili malunga nokufumana i-Uber ngokukhwabanisa ikhabhi rhoqo.
Kodwa ngaba u-Uber uyona khetho olukhethekileyo kulabo bahlahlo-lwabiwo-mali? Abaphandi beenkcukacha kwiYunivesithi yaseCambridge e-UK bathi kuxhomekeke.
I-Cecilia Mascolo iholele iqela leenkcukacha zesayensi kwiCambridge eqhube isifundo se-Uber cabs ngokubhekiselele kwiikhabhi eziluhlaza eziqhelekileyo zeSixeko saseNew York esebenzisa isethi yedatha yezigidi zabantu ezikhwele kwii-taxi ze-NYC kunye neeksi ezisebenza phantsi kwe-Uber X ibhanna, u-Uber ngenkonzo ephantsi. Ingxelo, echazwe kwi-MIT Review Review, ibonisa ukuba ii-cabs eziqhelekileyo zingabizi ngaphaya kwe-Uber xa kuziwa emakhweleni amancinci :
"Ukuthelekisa ngexabiso lika-Uber nganoma yikuphi na ngokukhawuleza. I-mascolo kunye nentsebenziswano yathatha ulungelelaniso lwendlela nganye eyenziweyo kwiTeksi ephuzi ngo-2013 waza wabuza u-Uber ukuba uza kuhlawulisa njani uhambo olufanayo usebenzisa inguqulo encinci yenkonzo , ebizwa ngo-Uber X.
"Uber ke wachaza ukuba ubuncinane kunye neyona nto inokwenzeka, apho iMascolo kunye kunye nabo basebenzise ukuthatha isilinganiso.
"Iziphumo zenza ukufunda okuthakazelisayo. 'Uber ibonakala ibiza kakhulu kwixabiso elingaphantsi kwama-dollar angama-35 kwaye iqala ukuhlambulula kuphela emva kwaloo mqathango,' xelela iMascolo kunye nentsebenziswano.
"Oku kunomdla kuba ukuhamba kwabantu kubonakala ngamanani amaninzi amahambo afutshane kunye namanani amancinci ehambo olude." Ngenxa yoko le ngxelo ibonisa ukuba u-Uber ucwangciso lwezoqoqosho luxhatshaza le ndlela yokuhamba kwabantu ukwenzela ukwandisa inzuzo, 'kuchaza iMascolo kunye nentsebenziswano.
Funda okunye: Ulwabiwo lweDatha luveze xa iTeksi ephuzi ixabiso elincinci ngaphezu kwe-Uber [i-MIT Technology Review]