I-Inca Kola iyisiphumo esinobukhulu kunye nesiphuzo esiqingqiweyo ePeru. Isiphuzo esiluhlaza, esiphumileyo, esino-carbonated - esoloko sichazwa njengeb bubblegum kwibhotile-ayinayo i-sophistication yamanye ubuncwane bobuzwe njenge- pisco kunye ne-ceviche, kodwa yinto eyingxenye yesazisi kazwelonke.
Imbali ye-Inca Kola
Ngo-1910, uJosé Robinson uLindley kunye nosapho lwakhe basuka eNgilani baya ePeru.
ULindley useka inkampani yebhotile eLima, ukuvelisa kunye nokuthengisa i-carbonated and non-carbonated drinks. Ngowe-1928, ishishini lentsapho elandayo ngokunyuka libhaliswe ngokusemthethweni njengeCoración José R. Lindley SA
Ngomnyaka we-1935, kunye nomgca we-sodas esele uveliswe, uJosé Lindley wazisa i-concoction entsha ebizwa nge-Inca Kola. Kwakuyi-hit hit ngokukhawuleza, kuqala ukufumana ukuthandwa kwizithili ezisebenzayo kwizithili. Kwiminyaka elishumi emva kokudalwa kwayo, i-Inca Kola yaba yi-market leader eLima.
AmaPeru ayenxulumene nesiselo, siyabonga ngokungabi nxalenye encinci kwi-icon yobuzwe beentengiso kunye neengcambu zokuthengisa ezinengqiqo egxininisa isikhundla sika-Inca Kola njengesiphuzo esiphuzayo sasePeru. Ukutshatyalaliswa kweentlanga-ntengiso kuye kwasetyenziswa ukukhuthaza i-Inca Kola ukususela nge-1960s, kuqala ngo- La bebida del sabor nacional ("isiselo sesinambitheka sesizwe") kwaye kamva sinezivakalisi ezifana neEs nuestra, La bebida del Perú (" isiselo sasePeru ") kunye no- El sabor del Perú (" i-taste of Peru ").
Ngowe-1972, i-Inca Kola yayizuze ulawulo olunzulu kwilizwe lonke-elinamandla ngokwaneleyo ukunika iCoca-Cola ukuba isebenzele imali yayo.
Inca Kola vs Coca-Cola
Akukaze kube lula ukuthatha i-brand ephawulekayo yehlabathi, ungayikhiphela ngaphandle outsell, kodwa i-Inca Kola ibilokhu ikhuphisana. Ngo-1995, iKoca-Cola yayineengxenye ezingama-32 zeemarike ezithengiswayo ePeru, xa kuthelekiswa ne-Inca Kola i-32.9% ephakamileyo.
Le nto yayiyinto engavumelekanga kwiCoca-Cola kunye naleyo eyayidinga isilungiso.
Nangona impumelelo ye-Inca Kola, uCoración José R. Lindley SA wayebuhlungu ngexesha lama-1980 ngenxa yeengxabano ezibangelwa ngabavukeli be-Shining Path. Emva koko kwafika i-hyperinflation ye-1990s, eyonakalisa ngakumbi inzuzo yenkampani.
Ukulandela ixesha lokuhlengahlengiswa, inkampani ifunyenwe ityala kwaye ifuna uncedo. Ngo-1999, uCoración José R. Lindley SA wabetha ingxaki kunye neCoca-Cola Inkampani. UCoca-Cola uthenge isigxina se-Inca Kola - umlingane ongeke wakwazi ukubetha-kunye ne-20% kwi-Lindley Corporation.
Inca Kola Izithako
Ngoko ke kungena ntoni kulo mhlaba onqabileyo, isiphuzo esiphuzileyo? Ewe, njengeCoca-Cola, kukho inqanaba lemfihlelo ejikeleze iifom yangaphakathi ye-Inca Kola. Kwiphepha lebhotile nganye (ubuncinci abo bakhiqizwa ePeru), uya kubona ezi zilandelayo izithako:
- amanzi a carbon
- ushukela
- icitric acid
- benzoate sodium
- caffeine
- ukunambitha
- umbala we tartrazine
Isithako esingekho-ngasese asibhaliwe kwibhotile yi-lemon verbena ( Aloysia citrodora okanye i- Aloysia triphylla ), eyaziwa ePeru (kunye nase-Andes) njengeHerba Luisa. Esi sityalo siqhelekileyo kwigadi zasemhlabeni kwiindawo ezithile zasePeru, apho zisetyenziselwa i- infusión (itiye ye-herbal) kunye nokongeza ukunambitheka kweziphuzo ezibandayo, i-sorbets kunye nezinye izitya ezinonophelo.
"Iziphakamiso Zokukhonza"
Ayikho i-dos okanye ingenzi kunye ne-Inca Kola - kakhulu kunini na ixesha-naphi na uhlobo lwesiselo. Uya kufumana ukusetyenziswa kwiindawo ezininzi ezahlukahlukeneyo ePeru, kwiindawo zokutyela zokutya okukhawulezayo (kuquka noMcdonald's) ukuya kwi-upscale cevicherias (ii-restaurants ze-ceviche). I-Inca Kola nayo iyahambisana nokutya okusemgangathweni kokutya kweShayina ngesiShayina njengoko kunikwe kwiindawo ezininzi zokutyela ze- chifa .
Ukukhonza kubanda, i-Inca Kola isiselo esiqabulayo esimangalisayo. Nangona kunjalo, abaninzi basePeru, abanomdla wokungabonakali ngokubhekiselele ekusebenziseni iziphuzo ezibandayo, apho baya kusela khona kwindawo yokushisa.
Ngokungafani neCoca-Cola, i-Inca Kola ayinqabile-xa ikhona-inikwe i-ice, kwaye ayisetyenziswanga njengomxube weziphuzo zotywala ezifana ne-rum okanye i-vodka (ukuba ufuna ngokwenene ukuzama into eyahlukileyo nebhotile ye-Inca Kola, Nantsi iresiphi yekhefu le-Inca Kola).
Kuphi ukuthenga i-Inca Kola
I-Inca Kola iyatholakala kulo lonke elasePeru; kwanevenkile encinci kwidolophana encinci kakhulu iya kuba neebhotile okanye ezimbini kwindawo ethile kwi-shelf.
Ukuba ufuna ukuthenga i-Inca Kola ngaphandle kwePeru, khangela i-Latin American shop shop. Unokukufumana kwiivenkile ezikuloo ndawo kunye noluntu olukhulu lwaseMzantsi Afrika. Ukuba akunjalo ukhetho, ungazama ukuyithenga nge-intanethi.
Inkampani yeCoca-Cola ikhiqiza iInca Kola eUnited States. Ukuba uthandana ne-Inca Kola ePeru, qulunqa ukucoceka-okanye mhlawumbi kungabonakali - ukungafani kwintetho phakathi kweenguqu zasePeruvia nase-US eziveliswayo.