Iifayili Zifumana Uluntu
Ii-airline ezininzi ezisehlabathini lonke zijika kumajelo asekuhlaleni ukuze zifikelele kubathengi bazo. Kwi- Airline yayo yoLuntu iMedia Media Outlook 2016 isiluleko se-Airline SimpliFlying sithole oku kulandelayo:
- Kukho ugxininiso olukhulu kwiinjongo zoshishino eziphambili ezivela kwiimidiya zentlalo, kwaye inkonzo yabathengi iyavela njengento ephambili kwi-88.5 ekhulwini yabaphathi beenqwelo-moya;
- Amaqela anikezelweyo afumane amanqaku e-100 okwanelisayo;
- Kubonakala ngathi kukho isithuba phakathi kwezinto eziphambili, ukwakhiwa kweqela elikhethiweyo kunye nethemba lolawulo oluphezulu lwamanqanaba naphakathi;
- Ulwahlulo lwengingqi ngokubhekisele kwimigqaliselo kunye nemingeni imele kakhulu. Amaphesenti angama-75 e-Middle East ahambelane nokunyanzeliswa kwezakhiwo zeqela njengeyona mceli mngeni ophezulu kodwa i-43% kuphela yabaphathi be-airline e-Asia Pacific (APAC) bafana. Ngokufanayo, ukunyaniseka kokunyaniseka usebenzisa i-media media kwakuyinto ephambili kwi-88.5% ekhulwini lweeMpuma zoMbindi Mpuma kodwa kuphela ngama-55 ekhulwini aseYurophu; kwaye
- Iipesenti ezingama-71 zeenqwelo zeenqwelo zeenqwelo-moya zilindele ukwanda okanye ukuhlala okufanayo kwiibhajethi zoluntu ngo-2015-16. Kule, iipesenti ezingama-50 zilindelwe ukuba i-budget iyakwandiswa ukuthengisa. Ipesenti ezingama-25 zilindele ukuba ziqhubekele ekuthengeni amathuluzi amatsha kunye nama-25 ekhulwini ekunyusweni kweqela.
Ngezantsi uluhlu lwezithuthi eziyi-15 zamazwe ngamazwe ukuqwalasela okulandelayo kwi-Facebook.
01 ngo-15
Ryanair
I-Ireland ye-cost-low-cost carrier isebenzisa iphepha layo elisemthethweni yonke into kunye neentengo zokuqasha imoto, iindawo, imincintiswano kunye nolwazi lokuhamba kwendiza. Ikwabonisa kwakhona izithuba ezisuka kwiblogi yayo esemthethweni ebonisa izixeko ezikhonzayo. Kukho iividiyo kunye neefoto ezithunyelwe kwiphepha. Abagibeli basebenzisa izikhalazo ukuba bakhononde malunga nemiba yendiza yeenqwelo zomoya, nto leyo ithambe ukujongana ngokukhawuleza.
02 we-15
Qantas
I-flag yase-Australia isebenzayo isebenzisa iphepha layo le-Facebook ukusebenzisana nabagibeli kunye nabathengi abanakho. Xa ufinyelela kwiphepha, umyalezo osheshayo uphupha phezulu: Hamba igama lakho! Ngoku ungasebenzisa i-Qantas Messenger ku: 1. Xoxa nomntu ovela kwiNkxaso YabaThengi. 2. Khangela umxholo wokuhamba omangalisayo. Ulungele? Yithi hi!
Yaye iphuma khona, inomxholo omninzi obonakala ngathi iqela le-media ye-airline lizama ukusebenzisana nabaphulaphuli bayo. Kukho konke ukusuka kwikhenketho yevidiyo ye-787 Dreamliner entsha eyenziwa ngumphathi-Qantas kwiposi yeblothi kwi-20 kufuneka-yabone iidolophu eziphathekayo.
03 we-15
Airlines yaseTopiya
Umphathiswa weflegi yelizwe ubeka ithoni ngokuthumela umyalezo osisiseko ngokukhawuleza xa ufika kwiphepha: Dear NAME! Siyabonga ngokuthintana nathi kwi-Messenger. Nceda usithumelele nayiphi na imibuzo onokuyenza. I-airline isebenzisa i-Facebook ukuze iqeshe, ibonise iifoto zeenqwelo zayo, ibonakalise ukutya kwayo kunye neenkonzo zokunxila kunye nokunyusa i-app yayo ngokunikela ngezaphulelo ze-fare. Kuze kukhuthaze iindwendwe ukuba zifake izicelo kumsebenzi wendiza.
04 we-15
Cathay Pacific
Umphathi weflegi waseHong Kong usebenzisa iphepha layo le-Facebook ngokubanzi ukubonisa iifoto kunye namavidiyo. Kwakhona kunomncintiswano, iziphakamiso zokuhamba, ukuthengiswa kwempahla kunye nezithuba kwiblogi yayo.
05 we-15
Virgin Atlantic
Ikhasi le-Facebook yalo mqhubi waseBrithani lifanelana nobuntu obuhle kunye nobumnandi. Ulandela u-Emma, umlindi wendiza, ekuqaphele ukuba kukho ikhofi kunye neti ekhonzayo, kunye namanyathelo athathwe (12,000 ukuba abe ngqo) kwi-flight ukusuka eLondon ukuya eLos Angeles. Yathumela ividyo ekuboneni isimo sayo njenge-airline yokuqala yokubonelela ngokuzonwabisa kwiimoto ezingaboniyo kunye neefoto ze-Airbus yokuqala ye-A350-1000.
06 we-15
Air France
Iifayile zenkampani yeFlegi zaseFrench zesiNgesi kunye nesiFrentshi, kunye neziqhagamshelana nezithombe ezinkulu kunye namavidiyo kwiindawo zayo. Ixesha layo liquka amavidiyo eenkcukacha, imincintiswano yokuya kuyo, uchungechunge lwezithombe phantsi kwe-hashtag engu-#FranceIsInTheAir kunye ne-flash sales sales. Ndiyathanda umxholo, kodwa ndinqwenela ukuba bayothumela ngaphezulu kweyodwa okanye kabini ngenyanga.
07 we-15
Emoya yaseAsia
Le Kuala Lumpur, umphathiswa waseMalaysia usebenza kakhulu kwi-Facebook, kwaye unokukuxelela ngexesha ofika ngalo kwiphepha layo. Ekunene kwi-bat, iluhlu lweeyure zee-airline zikhoyo (9 ukuya ku-6 ntambama) kwaye inikezela ngokuhlaziywa okukhethekileyo kunye neendleko ngabo bafana nephepha. Abalandeli nabo banokubhubhisa iindiza ezivela kwikhonkco. Kwakhona kugxininisa izixeko kwindlela yokunxibelelana kwendlela, ukutyelela ekutyelelweni kwiidolophu ezikhonzayo, eziphi iiplani eziphazamise ukuxhuma kunye nesibhengezo sokudalwa kwe-Zone Quiet kwi-Air Asia X.
08 we-15
British Airways
Umphathiswa we-flag wase-UK unikeza inxibelelwano ngqo ukubhuka indiza kwaye ichaza abathengi ngemiba yenkonzo ngqo kwi-akhawunti ye-Twitter. Eli phepha lenza izinto kuquka ukukhuthaza abaculi baseBrithani, ukugqamisa ukuvakasha kweendwendwe kwizixeko ezikhonzayo, ukunika iingcebiso malunga nokucwangcisa uhambo nokuze kubhiyozele ukuzalwa kukaChristina Charlotte. Umphathiswa uthatha inxaxheba kubalandeli bakhe.
09 we-15
Emirates
Abasebenzi base-Dubai basebenzise abasebenzi base-8 ukuya ku-8 ntambama GMT ukukunceda abathengi kwaye babatshele ukuba banxibelelwano ukuba badinga uncedo oluninzi. Inika iividiyo zeemeko zayo, iindawo kunye nokusebenza kwenkampani, iindawo ezintsha, iifoto zezithuthi zayo kunye nabaphumelele emncintiswaneni odluleyo, ukuhanjiswa kweenqwelo moya kunye nokuphazamisa ukuxhuma.
10 we-15
KLM
Umphathiswa we-flag waseDatshi uyavota nge-airline esebenzisa imidiya yoluntu-kuquka i-Facebook - eyiyo ngempumelelo. Njengoko uhamba kwikhasi, kukho iwashi eya kukuxelela ukuba uza kuthatha ixesha elide ukufumana impendulo kuyo nayiphi na imibuzo, kwaye isebenza iiyure ezingama-24 ngosuku. Iyakhuphuka ivela khona, kunye nekhonkco ukubhuka iindiza, iifoto ezimangalisayo kunye namavidiyo, iindlela ezithandekayo zokubulisa abantu, ukukhangela ukuthengiswa kweentengiso, kutheni iindiza zilibazisekile kunye nezinye izinto ezifundisayo. Iqela leKLM liphendula yonke imibuzo.
11 we-15
LAN Airlines
I-Santiago, i-Chile-based carrier ithatha imibala yayo ngaphambili kwephepha layo kunye nesithombe seemoto ezimbini ezifakwe kwinqanaba lebhola ekhatywayo kwimoya yayo njengegosa elisemthethweni leMidlalo yeCopa America 2015, isiganeko soMzantsi Afrika amaqela. Iqukethe uchungechunge lwevidiyo, # I-SpeakLikeALocal, kunye nemincintiswano yokuhamba, inkxaso-mali yendawo, iingcebiso zokupakisha nezithombe kunye namavidiyo.
12 kwi-15
Lufthansa
Ummeli ubonakala ebeka iphepha lakhe le-Facebook emva kokuphazamiseka kuka - Matshi 2015 we-Airbus A320 esebenza nge-subsidiary Germanwings. I-logo kunye nesithombo sekhava zifakwe ngu-hashtag #InDeepSorrow. Kodwa iqela libonakala liphendula imibuzo yabathengi.
13 we-15
Qatar Airways
Iflegi yelizwe iflethi inika iinkcukacha ngokuthe ngqo kwiibhendi zeenqwelo, ukuphatha imiba yeenkonzo zamakhasimende kunye nokujonga kwiphepha layo le-Instagram. Kwakhona unamavidiyo (afana namava asebenzayo kwinqwelo-moya), izivakalisi ezintsha zedolophu, izibuyekezo zendiza, iifoto ezithunyelwe ngumlandeli kunye neengqamaniso zesevisi zayo zokuphazamiseka.
14 we-15
Singapore Airlines
Ikhasi eliphetheyo libonisa ithebhu yokubhukha ngqo, kunye neefoto namavidiyo. Kwakhona kubonakale iibloggers ezithumela malunga neenqwelo-moya, ukuthengiswa kweendleko, iziqulatho zedolophu, ukuphazamisa ukuzizonwabisa, ukucaphulwa kweendlela ezikhuthazayo kunye nembali ye-iconic yaseSingapore Girls. Yaye kunye neenkonzo zesevisi zabathengi baphendula yonke imibuzo.
15 we-15
Turkish Airlines
Umgca wesigcawu somfanekiso wesigxina somfundi ufunda "Abantu abonwabileyo, iindaba ezimnandi." Iquka i-travelogs yezixeko ezikhonzayo, umncintiswano wokuhamba, umkhosi weveki yeSizwe zoKhenketho, uhamba wodwa kunye neengcebiso zokupakisha. Abo bajonga iphepha baphinda baphendule imibuzo baze banikeze uncedo olongezelelweyo lwangaphandle.