Ukukhuthaza ukuhamba kwezoshishino kuyithuluzi elinamandla lokukhuthaza abasebenzi
Uluhlu oluhle lwezohambo lwezoshishino luhlobene nokuhamba okukhuthaza. Uhambo lokuvuselela uhambo oluhambelana nezoshishino olwenzelwe ukubonelela okanye ukukhuthaza abantu boshishini ukuba baphumelele.
Ukhuthazo lokuhamba luhambo lwezoshishino oluza kubakhuthaza abasebenzi okanye amaqabane ukuba banyuse umsebenzi othile okanye bafikelele kwiinjongo.
Ngokwe-Incentive Research Foundation: "Iiprogram zohambo zokukhuthaza zixhobo ezikhuthazayo zokuphucula ukuvelisa okanye ukufezekisa iinjongo zoshishino apho abathathi-nxaxheba bafumana umvuzo ngokusekelwe kumgangatho othile wokuphumelela owenziwe ngabaphathi.
Le nkqubo yenzelwe ukuqaphela abaphumeleleyo ngempumelelo yabo. "
UMelissa Van Dyke, umongameli we-Incentive Research Foundation (i-IRF), unento eninzi ekuthethwa ngayo. I-IRF yinhlangano engenzi nzuzo exhasa iimali kwaye ivelise iimveliso zoshishino lokukhuthaza. Kwakhona kunceda imibutho ukuphuhlisa izicwangciso zokukhuthaza nokusebenza ngokufanelekileyo. Nantsi into asitshele yona.
Ziziphi Iiprogram zoKhuthaza ngezoRhwebo kunye neNkqubo yabaSebenzi?
Kwiminyaka emininzi, abaphathi kunye nabanikazi bezoshishino baye basebenzisa isithembiso sokuhamba kwiindawo ezikhangayo okanye ezingabonakaliyo njengezixhobo ezikhuthazayo kubasebenzi babo bangaphakathi kunye namaqabane abo. Ziziphi abantu abaninzi abangaziqondiyo, nangona kunjalo, ukuba ngaphezu kwekhulu leminyaka elidlulileyo kukho iindlela ezininzi eziphandeleleyo zophando kunye nezenzo ezilungileyo eziphuhliswe ekuhambeni kokukhuthaza. Ngokufanayo, lonke ishishini labaqeqeshi ngoku likhoyo kunye nobuchule bokusebenzisa uhambo lokukhuthaza njengesixhobo sokukhuthaza ngaphakathi kwimibutho.
Njengengxenye yocwaningo lwayo, "I-Anatomy yeProgram yokuThuthukisa iNkqubela," i-IRF yanikezela le nkcazelo elandelayo yekhonkco yeeNkqubo zoKhuthazo zoKhuthazo:
Iiprogram zokuKhuthaza ukuThuthukisa zixhobo zokukhuthaza ukuvelisa okanye ukufezekisa iinjongo zezoshishino apho abathathi-nxaxheba bafumana umvuzo ngokusekelwe kumgangatho othile wokuphumelela owenziwe ngabaphathi. Abafundi bavuzwa ngohambo kwaye inkqubo yenzelwe ukuqaphela abaphumeleleyo ngempumelelo yabo . "
Ngubani Ubani Okufanele Abenakho Nesizathu?
Phantse kuwo onke amashishini, iinkqubo zohambo zokukhuthaza zivame ukusetyenziswa njengethuluzi lokukhuthaza ngamashishini angaphakathi okanye angaphandle athengisa, kodwa nayiphi na inhlangano okanye iqela elisebenzayo lingayisebenzisa ngokufanelekileyo apho kukho ikhefu kwimveliso okanye kwiinjongo zomsebenzi ezingagqibekanga.
Uphando olwedlule olwenziwa nguStolovich, Clark, kunye neCondly lenza inqanaba lesibhozo elinceda abanini beprogram abanokukhetha ukuba zeziphi izikhuthazo eziza kusebenza kwaye zibonelele izikhokelo zokuphunyezwa.
Isiganeko sokuqala sale Ntsebenzo yoPhuculo ngeNzuzo (PIBI) imodeli yovavanyo. Ngexesha lesigaba sokuvavanya, ulawulo lubonisa ukuba ziphi ikhefu phakathi kwezinto ezifunwayo zentlangano kunye nokusebenza kwenkampani kwaye apho iinjongo zibangelwa isizathu. Okubalulekileyo kulo vavanyo kuqinisekisa ukuba abaphulaphuli abajoliswe kuzo sele benamakhono kunye nezixhobo ezifunekayo ukuvala i-gap efunwayo. Ukuba ezi zinto zikhona, ke inkqubo yohambo yokukhuthaza inokuba yinto enamandla.
Ziziphi ezinye zeZibonelelo zeNkqubo zoKhuthaza kunye nexabiso elinika zona?
"Kwimpembelelo yexesha elide leNtshukumo yokuThuthuka kwiNkampani ye-Inshorensi," uphando lubone ukuba iindleko ezipheleleyo zenkqubo yokukhuthaza abantu abahamba phambili (kunye neendwendwe zabo) kwakuyi-$ 2,600.
Ukusebenzisa umlinganiselo wenyanga yokuthengisa wee-2,181 zamaRhafu kulabo abaqeqeshekileyo kunye neqondo eliqhelekileyo lokuthengiswa kwenyanga nganye ye-859 i-arhente engayifanelekanga, indleko yokuhlawula iprogram yayingaphaya kweenyanga ezimbini.
Kwi-Anatomy ye-Incentive Travel Programme (ITP), abaphandi bakwazi ukubonisa ukuba abasebenzi abaxhamlileyo bavame ukwenza ngcono kwaye bahlale nenkampani yabo ngaphezu kweontanga zabo. Imali engenayo yokusebenza kunye nenxaxheba yabathathi-nxaxheba kwi-ITP yayiphezulu kakhulu kunokuba abo bangathathi nxaxheba.
Kwabaqeshwa abangama-105 abaya kwihambo yokuvuselela inkampani, ama-55 ekhulwini ayenokulinganisa okuphezulu nokusebenza kweminyaka emine okanye ngaphezulu, ukufikelela (iziphumo ezingcono kunomsebenzi oqhelekileyo), kwaye iipesenti ezingama-88,5 zineziphumo zokusebenza eziphezulu. Kodwa iinjongo zeenkqubo zohambo zokukhuthaza azikho kuphela imali kunye nenani.
Olu pho nonongo lubhale inani leenzuzo zentlangano, kubandakanywa inkcubeko nenkqubo yemozulu efanelekileyo, kwaye ichaza iingenelo ezihlala kuluntu ukuba inkqubo yokuhamba ihambe.
Ziziphi iingxaki ezinxulumene nokuhlanganisa inkqubo?
Imingeni eyintloko kunye neenkqubo zihlala zihlala kwiimali-mali eziqinileyo kwaye ziqhuba inkqubo ebonakalayo ebonisa inqanaba lokubuyisela.
I-anatomy yocwaningo lwe-ITP lanikezele ngezinto ezihlanu ezinconywayo zokukhuthaza iinzame zokuhamba ukuphumelela. Uphando luphelile ukuba, ukwenzela ukwandisa inzuzo yeprogram yohambo lokukhuthaza, isiganeko sohambo lokukhuthaza abantu kufuneka siqinisekise ukuba ezi zilandelayo zifezekiswe.
- Imilinganiselo yokufumana nokukhetha umvuzo kufuneka ibandakanyeke ngokucacileyo kwiinjongo zoshishino.
- Unxibelelwano malunga nenkqubo kunye nenkqubela phambili yabathathi-nxaxheba kwiinjongo kufuneka zicacise kwaye zihambelane.
- Uyilo lwenkqubo yokuhamba, kuquka iindawo ezinqwenelekayo, iiseshoni ezisebenzayo kunye nexesha lokuzonwabisa kubantu abafumanayo, kufuneka zongezelele kwintlalo enkulu.
- Abaphathi kunye nabaphathi abaphambili kufuneka babe njengemikhosi ekuqinisekiseni ukuzibophezela kwenkampani kwiprogram yomvuzo kunye nokwamkelwa.
- Inkampani kufuneka igcine iirekhodi ezicacileyo ezibonakalisa umveliso wabazuzi kunye negalelo labo kwinkqubela yezimali yenkampani.
- Abafundi kufuneka baqaphele.
- Kufuneka kube namathuba okunxibelelanisa abaqhubi abaphezulu ukuba bakhe ubudlelwane nabanye abaphezulu abaphezulu kunye nabaphathi abakhulu.
- Kufuneka kubekho intsebenziswano phakathi kwabadlali abakhulu kunye nabaphathi malunga neendlela ezingcono kunye neengcamango.
- Abafundi kufuneka bavuselelwe ukuba baqhube phambili ukwenza kwizinga eliphezulu.
Ingqungquthela yomxholo ekubandakanyiweyo kwiprogram yokuhanjiswa kwintliziyo yenza ukuba kube ngumngeni kubacwangcisi ngoku bavumela abathathi-nxaxheba ukuba bachithe malunga neepesenti ezingama-30 zamava abo kwiintlanganiso.
Yiyiphi i-ROI kule Zididi zeeNkqubo?
Kwisifundo sazo, "Ngaba i-Incentive Travel Travel Improve Productivity? "I-IRF ibone ukuba ukuhamba kwe-Incentive iyithuluzi lokukhuthaza ukuthengisa esebenza kakuhle ekuveliseni umveliso wokuthengisa. Kwimeko yenkampani eyayifundwa, umkhiqizo wenyuka ngama-18 ekhulwini.
Kwisifundo "Ukulinganisa i-ROI yeeNkqubo zoKhuthaza ezentengiso," isampula ROI (ukubuyisela utyalo-mali) kwinkqubo yokuthengisa ngomthengisi usebenzisa i-post-hoc data njengoko iqela lokulawula lilingama-112 ekhulwini.
Impumelelo yale nkqubo ngokuqhelekileyo ixhomekeke ekubeni inkqubo yenzelwe njani kwaye yenziwe njani. Isifundo esithi "Ukuvavanya Impembelelo yeeNkqubo zoKhuthaza ngeZentengiso" kubone ukuba ukuba umbutho awuzange uqalise kwiinguqu ezifunekayo ukuba zenzeke kwiinkqubo eziphantsi kunye nezantsi, iNkqubo yokuThuthukisa i-Incentive iya kuba ne -92 ye-ROI yeepesenti. Nangona kunjalo, xa ezi tshintsho ziqwalaselwa kwaye zaphunyezwa, inkqubo yaqaphela i-ROI yangempela ye-84 ekhulwini.
Ziziphi iiNtsingiselo zangoku?
Iinkqubo eziphambili kwiNkqubo zoThutho zoKhuthazo (kunye nenani elihambelana nabacwangcisi ngoku basebenzisa le ndlela) zezi ndawo:
- Ukukhuthazwa kweMidiya yeNtlalo (40%)
- Ezintle (33%)
- Uxanduva loxanduva loluntu (33%)
- Ubume (33%)
- Umatshini womdlalo okanye udidi lokudlala (12%)