Indlela ukutshintsha ukusuka kwi-mileage-based based to program based based programs kukuchaphazela
Ngokwesiko, iinqwelo-moya ziye zavuza abo bathengi ngeenkqubo zokunyaniseka ezinikezela ngamaphupha okanye iekhilomitha ngokubhekiselele kumgama ohambahamba ngexesha lokuhamba. Kodwa iinqwelo-moya ezininzi ziya kutshintshwa kwiiprogram ezisekelwe kwisithuba esivumela amalungu ukuba aqokelele imivuzo aze athole imeko ngokubaluleka kwemali esetyenzisiweyo kwithekiti ngokuchasene nomgama ogqithisiweyo. Nakhu okufuneka ukwazi malunga noku kutshintshwa kwintembeko ethembekileyo.
Ukukhokelela kokunyaniseka kwenkcitho
Ukuqonda ukuba kutheni ezinye iinkampani zihamba-mali, sibheke ukuba kutheni abathengisi kunye neenqwelo zeenqwelo zeenqwelo zeenqwelo-moya bavuza imivuzo kwindawo yokuqala. Ukuphinda kubathengi kuyimpahla ebalulekileyo kunoma yiphina ishishini, kwaye ngokunikela ngezaphulelo okanye izinto ezikhululekile kunye neenkonzo, abathengi bakhuthazwa ukuba bahlale bethembekile kumthengisi omnye okanye kwinkampani.
Kodwa xa kuziwa kuma-airline, akubona bonke abathengi badalwa bilingana. Fline A ohlawula i-$ 4,000 kwinqwelo-moya yokuqala esuka kwiNew York City ukuya eSan Francisco isebenzisa isixa esifanayo njengeFlier B ethenga iindiza ezi-10 zama-400 zeenqwelo-moya kwiindlela ezifanayo. Kodwa phakathi kokuphathwa kwemithwalo, ixesha lokunikwa kwabaxhasi kunye neenkonzo zokuhamba ngeenqwelo, ukuhamba nge-A kunenzuzo ngakumbi kwi-airline. Nangona kunjalo, phantsi kweskimu se-mileage-Based rewards scheme, i-Flier A kunye neFlier B zifumana inani elifanayo leekhilomitha ngetikiti nganye. Ukugcina amakhasimende anenzuzo ngakumbi njenge-Flier A, kunengqiqo kwiinqwelo zeenqwelo-moya ukuzivuza ngokuhlukileyo.
Isisombululo yinkqubo yokunyaniseka kwenkcitho.
Ndithinteka njani ukunyaniseka kwenkcitho?
Ngaphantsi kweeprogram ezithembekileyo zenkcitho, iinqwelo-moya zivuza abo abathengi abathengi kakhulu. Abahambi abachitha imali engaphezulu, bafumane ngaphezulu. Ukuba umthengi uhlawulela ngaphezulu iindiza ezimbalwa, baya kusebenza ngendlela yokunyuka kwemiphumo yeenqwelo zeenqwelo-moya ngokukhawuleza, bafikelele kwiindawo ezinobungakanani ngokukhawuleza ukuze bafumane i-perks njengokungena kwendawo yokuphumla, ukubhubha kwangaphambili okanye ezongezelelweyo izibonelelo zempahla.
Abathengi be-Elite baya kufumana amanqaku amaninzi xa bethenga ixabiso elifanayo leendleko njengendlela engabonakaliyo okanye engeyiyo.
Ukufuduka kokunyaniseka kwenkxaso-mboleko yokuxhomekeka kwenkxaso-mboleko yenkxaso-mboleko yenkxaso-mboleko. Ezi ntlobo zeeflaya ziya kufumana iilidi ngokukhawuleza kunokuba zilungiselelwe ngokusekwa kwemveli. Kodwa iiprogram ezisekelwe kwixesha-mali zenza kube nzima kulabo abathengayo ngokukodwa ukuthengiswa kweentengiso zokufumana iintlawulo.
Ukususela eMzantsi-ntshona ukuya kwi-Starbucks
Indlela efanelekileyo yokuqonda indlela ukuhamba kwi-mileage-based based to use-based-loyalty-based loyalty is by comparing it to a company that received a cover pressage shift program shift - Starbucks. NgoFebruwari 2016, ikhenketho yekhofi eyaziwayo yehlabathi ivakalise ukuba yayitshintsha inkqubo yayo yembuyekezo-based based to one-based based. Ngaphambili, nganye intsebenzo yathola inkwenkwezi enye, kungakhathaliseki ukuba isayizi yesiselo okanye intengo. Ngoko oko kwakuthetha wam ekuseni iVenti Vanilla Latte yandifumana umvuzo ofanayo-inkwenkwezi enye - njengomthengi phambi kwam, owachitha ixesha elikhulu njengoko ndenza kwiTall Blonde Roast. Sekunjalo, xa sasiqokelele ngeenkwenkwezi ezili-12, sonke sasifaneleka kwi-Venti Vanilla Latte yamahhala, nangona ezo nkwenkwezi ezili-12 zithengwa ngokuthenga i-coffees ezincinane ezi-12.
Ngaphantsi kweprogram entsha esekelwe kwisithuba, abathengi bafumana iinkwenkwezi ezimbini kwiidola zonke ezichithe. Nangona kuya kuthatha iinqwelomoya eziyi-125 ukuba zifumane umvuzo wamahhala, ndiya kukwazi ukuphumeza loo mvuzo ngokukhawuleza ngeVenti Vanilla Lattes, xa kuthelekiswa noMnu Tall Blonde Roast.
Ukwenza ukunyaniseka kwenkxaso-mali kusebenzela wena
Inkqubo yokunyaniseka kwenkxaso-mali isekelwe kwiinkampani ezininzi zaseYurophu nase-US. I-delta kunye ne-United batshintshile ngasekupheleni kuka-2015 kunye ne-American Airlines bahlaziya inkqubo yabo yokwethembeka ukuvuza iintlawulo ngokubhekisele kwixabiso lesitikiti emva ko-Agasti.
Olu tshintsho luye lwaphazamisa isahlulo seeflaya ezilahlekelwayo. Laba bathengi baqokelela amaphulo kunye neekhilomitha ngokubeka ibhayiseti ehlaziyiweyo, okanye ukhethe iindlela ezinqabileyo ezinqamlekileyo ezinqwelweni ezihamba phambili. Kuyinyaniso ukuba ngokubanzi, abathengi baya kuzuza iikhilomitha ezimbalwa phantsi kweenkqubo zokunyaniseka ezithembekileyo.
Kodwa inkqubo ivuza abahamba phambili ngabathengi abahamba phambili be-airline - iklasi ye-premium kunye nabahamba ngee-minute zokuhamba.
Abathengi banenzuzo kunye nezihlalo ezingaphezulu zonikezelo ezenziwe zifumanekayo - ukuxhalaba okuqhelekileyo kwanoma yimuphi umhambi ohamba ngeenqaku. Ukususela ngoJanuwari 2015, i-delta yenza amathikithi angaphezulu kwama-50 epeyibhile atholakalayo. Baye bancedisa amanqaku angaphezulu anokuhlawulelwa kumanqanaba angaphantsi.
Nangona ukutshintsha kwenza abantu abathandekileyo abathengi banelisekile, kuya kuba yinto ezuzayo ukuba uyazi indlela efanelekileyo yokuyisebenzisa.