Umbutho wokuThengisa indawo
Ngendlela yokuhamba kunye nezokhenketho, i-DMO imele i-Destination Marketing Organisation. Bamele amashishini kwaye bancedise ukuphuhlisa iqhinga labo lokuhamba ngexesha elide nokukhenketho.
Ii-DMO ziza kwiifom ezahlukahlukeneyo kwaye zineebhile ezifana ne "Bhodi yezokuKhenketho," "iNgqungquthela kunye nabaTyeleli kwiBhodi" kunye "neGunya loKhenketho." Ngokuqhelekileyo ziyinxalenye yeofisi yezopolitiko okanye ukuhlulwa kwecandelo elijongene nokukhuthaza indawo ethile kunye nokukhangela kunye nokulungiselela i- MICE travel .
I-DMO idlala indima ephambili ekuphuhlisweni kwexesha elide leendawo, ngokuqulunqa isicwangciso esilihambelayo sokuhamba kunye neshenketho.
Ukuba uvakatye, i-DMOs isebenza njengesango lokuya kuyo. Banikezela ngolwazi olukhoyo ngoku malunga nomlando weendawo, iindawo zenkcubeko nezemidlalo. Ziyindawo yokugcina enye indawo, ukugcina ubukho bendawo apho iindwendwe zingabandakanyeka nabasebenzi, fumana iimephu, iincwadana, iinkcukacha kunye neencwadi zokupapasha kunye namaphephancwadi aphethwe yi-DMO kunye nabaxhasi bayo.
I-DMOs inthanethi kubaluleke kakhulu. Izibalo zibonisa ukuba abahambi bezhenketho bafuna uphando lwemithombo ye-intanethi ngexesha lohambo lwabo lokuhlela uhambo. Iiwebhusayithi ze-DMO ezigcina iikhalenda zamanje, uluhlu lweehotele, imicimbi kunye nolunye ulwazi oluhamba phambili luxabiseke kakhulu kwiindwendwe zokuzonwabisa.
Amakhasi ewebhu anikezelwe kwiindlela ezithile "zokutyelela" okanye "ukutyelela oku" kubaluleke ngokukodwa ukukhanga abantu abanomdla kwi-high-adventure, cultinary, golf, ubuhle okanye ezinye iintlobo zokuhamba.
Yonke i-DMO isebenzisa izicwangciso ezihambelana nokuhlahlo lwabiwo-mali kunye neemarike ezijoliswe kuyo. Njengomthetho, uhambo lwe-MICE lube lusekelwe phambili kwiindawo kunye nezibonelelo ezifunekayo. Iintengiso zentlangano zivelisa ukubuyiswa okukhulu kwegunya lokuhlawula irhafu. Kwaye i-DMO imithombo idla ngokukhawuleza ukukhangela eli shishini.
Nangona kunjalo, ii-DMO kufuneka zenze iikhankaso ezibhena bonke abahambi, kungekhona nje iintlanganiso zeshishini. Bamele ihotele, ezikhangayo, amaziko, iivenkile kunye nezinye iinkonzo abo bonke abahambahambayo basebenzisane nabo.
Iimali zeDMO
Abathengi be-DMO, oko kukuthi, isivakashi sokuzonwabisa, umhambi wezorhwebo kunye nabacwangcisi beintlanganiso, abayihlawula iinkonzo. Kungenxa yokuba ii-DMO zixhaswa ngokuxhaswa ngemali yentela yokuhlala, ubulungu bombutho, izithili zokuphucula kunye nezinye izixhobo zorhulumente.
Amalungu e-DMO, afana neehotele, iziqheno kunye nezembali zembali ziba nomdla omkhulu ekukhuthazeni ukuhamba nokukhenketho. Akukona nje ukubonelela ngemisebenzi, ukuzisa iirhafu zerhafu ukwenzela uphuculo lweziseko, luphakamisa iphrofayili yendawo ekuyo kuyo.
Indawo ebhenkethi yokukhenketha inokunyusa amathuba okufumana iivenkile ezongezelelweyo, izitolo, imikhosi, imicimbi yenkcubeko kunye nemidlalo iya kutsalwa kwaye ifakwe ingcambu ekuya kuyo.
I-DMO kwi-A-A-Glance
I-DMO igalelo kwiingenelo zezoqoqosho zokuzonwabisa kunye ne-MICE yezokhenketho kwindawo ethile.
I-DMO iyalulawula, idale kwaye isebenzise iimkhankaso zokuthengisa kunye nokukhushulwa ukukhuthaza abahambi ukuba batyelele indawo eya kuyo
I-DMO ikhuthaza ukutyalomali kotyalo-mali ukuphucula amava ovakatye.
I-DMO iqulunqa iikhankasela ekutsaleni iindibano, iintlanganiso kunye neziganeko kwindawo eya kuyo. Basebenza ngokusondeleyo nabacwangcisi beentlanganiso ukucwangcisa iziganeko ezibonakalayo ezibonisa indawo ekuyo kuyo kunye neendawo zayo ezikhangayo kwindlela ehle kakhulu kunye neyokucebisa.
I-DMO inxibelelana nabashenxisi, iholide kunye nabahambi be-MICE, abaqeqeshi beentlanganiso, abadibaniselwano, abahamba ngezoshishino, abahamba ngezohambo kunye neenqwelo zokuhamba ngeefayile kunye nabaxhasi beenkampani zokuhamba.
Uqoqosho lwe-DMO
Ukuhamba kunye nokukhenketho ngenye yezoqoqosho ezikhula ngokukhawuleza kwihlabathi. Idlala indima ebalulekileyo ekuphuhlisweni kweendawo ezikhulayo. Ngokwezibalo ezivela kwi-World Travel and Tourism Council (i-WTTC), ishishini liqesha abantu abayizigidi ezili-100, abamele iipesenti ezi-3 zomsebenzi wehlabathi. Ngaphandle kwembuzo, ihlawula ukukhuthaza ukuhamba nokukhenketho.
Ngokweqela lombutho okhokelayo, i-Destination Marketing Association International (DMAI), i-$ 1 nganye echithwe ekuthengiseni okuya kuyo ivelisa i-$ 38 kwiindleko zeendwendwe kwiimarike zamazwe ngamazwe.
Akumangalisi, ngoko i-$ 4 yezigidigidi ngonyaka isetyenziselwa ukuxhaswa ngemali kunye ne-DMO emhlabeni wonke.