I-Q ne-CEO ne-Neil Jacobs
Buza nayiphi na umcebisi ohambahamba ngokugqithiseleyo ekuhambeni okugqithiseleyo ukuza kuthiwa ngamaxabiso awuthandayo kwihlabathi jikelele. IiNkonzo zeeNtandathu zeeNdawo zoLuntu IiHlathi zeeSpas ziza kwenzeka engqondweni.
Ikhampani ephathekayo yase-Bangkok kunye ne-spa iqukethe ii-resorts ezili-11 kunye nama-spas angama-31 phantsi kweeNtsholongwane ezithandathu, ii-Evason kunye ne-Six Sens names Spas.
- Iindawo zokuhlala kwiindawo ezi-6 kunye ne-Spas e-Asia kunye nePacific zihlala eThailand, kwisiqithi saseYao Noi nase-Koh Samui.
- EVietnam, indawo iquka uNinh Van Bay kunye nesiqithi saseCon Dao.
- I-Laamu yeeNqununu ezithandathu itholakala kwi-Maldives
- E-China, ii-Six Ii-Qing Cheng Intaba zizalisekisa i-UNESCO yeLifa leMveli leNdawo yeNkcubeko kunye neNkcubeko yeDolophu yaseDujiangyan.
- Iintlanzi ezithandathu I-Douro Valley itholakala kwikhaya le-northeste le-19 leminyaka elungiswayo elibekwe phezulu entabeni ekhangelelene nomdiliya ogqityiweyo weentaba ze-Douro Valley kunye nomlambo ongaphantsi.
- KuMbindi Mpuma kunye ne-Afrika, i-Six Sense Zighy Bay i-Oman.
- Iimpawu ezithandathu I-Zil Pasyon ifumaneka kwisiqithi sabucala saseFelikhi, isihlanu kwisiqithi esikhulu kwiSychelles.
Ii-Six Ii-Spas Ii-Spas ziyaziwa ngohlobo lwazo zokuhlala kakuhle, ukuhlaziywa kunye nokunyangwa kwamabala. Ii-Spens Six Spas zisebenza ngama-spas angama-20 e-hotel eyaziwayo kunye neendawo zokungcebeleka kunye nokungena emkhunjini kunye neenkulumbuso zee-first-class zokudibanisa kwiindawo ezimbini zeenqwelo-moya.
About.com yafumana ithuba lokuthetha noNeil B.
Jacobs, CEO malunga nenkampani.
Umbuzo: Iingqungquthela eziMithandathu i-Douro Valley, iPortugal iye yavelisa ingqwalasela ephakamileyo ukususela ekuvuleni ngo-2015. Xelela ngathi.
A: Sicacile. Sathengile inkampani kuphela iminyaka engama-3.5 edluleyo, kuthathe iinyanga ezintandathu ukuqala, kwaye ngoko siye sahlala kuyo iminyaka emithathu. Injongo yayikusikhupha nje ngokuba ngumqondiso wase-Asia kunye ne-Middle East brand kunye nehlabathi jikelele.
Ezinye iindawo zehlabathi zaziphakamileyo kakhulu kwiluhlu lwethu kwaye iYurophu yacaca enye yazo. Siphinde sibone ezininzi kwiindawo zaseMerika naseAfrika.
Umbuzo: I-Douro Valley iyindawo yokuqala yehotele eYurophu. Yintoni eyenza wenze isigqibo malunga naleyo ndawo?
A: Sine-spas eYurophu kwiminyaka. Iine-spas ezine ezintlanu eYurophu ngokwenene. Sifumene le ndlu yelizwe elidala eliyihotele ekhoyo e Douro. I-Douro yenye yeendawo ezintle kakhulu ezikhoyo eYurophu. Yinyani. Unomlambo oqhubela phambili oya eNdiya. Iwayini zizona zilungileyo kwiYurophu. Ukungavumi. Kuphela ngokwenene baqala ukufumana ukuqwalaselwa kwabo.
Ukusuka eNew York unokungena kwi Porto, eyona idolophu encinane kakhulu. Ukusuka eLisbon unako ukuza kwiPolto okanye uqhube apho kwiiyure ezintathu. Ndidla ngokuqhuba. Kukhawuleza kunokuya kwisikhumulo sezindiza.
Umbuzo: Yintoni owafuneka uyenze ukuguqula ihotele ekhoyo?
A: Ihotele yayine-spa enkulu njengenxalenye yayo. Kwakuyi-spa yeenyawo ezingama-20,000. Uyilo lwalo luyingozi. Indlu yayihle kodwa yayilungiselelwe ukujonga njengehotele yaseBali. Sazibonela. Sivale kwi-deal, siyivala. Siletha kumyili wezinto ezivela kwi-NY ngokwenene, intombazana ebizwa ngokuthi nguClodagh ukuyilungisa.
Uphinde abuyele ngaphakathi epheleleyo ngeenyanga ezilisithoba. Xa siphinde sivulwa ngoJuni ka-2015 ngoku iimeko ezixhomekeke kuyo. Ubhiyozela ummandla wewayini kwintlambo. Izinto kunye nezinto ezisetyenziselwa ngaphakathi zingokwemvelo. Sinalo tile yendawo, emangalisayo. IPortugal yileli lizwe elikhulile elinamaphepha amakhulu.
Umbuzo: I-Portugal ngokubanzi ishushu kakhulu ngabantu baseMntla-Amerika.
A: Yindawo efanelekileyo ngexesha elifanelekileyo. IPortugal ngokwenene ixabiso elifanelekileyo. Mhlawumbi mhlawumbi ihotele ebiza kakhulu kwilizwe. Kodwa iirhafu zethu ziyingxenye yento esiya kuhlawula ngayo e-Oman okanye eThailand.
Siphila kakhulu. Sineenkqubo zewayini ezintle. Sineprogram efanelekileyo yokuphila ehamba ngaphaya kwe-spa.
Sivulele kwimpumelelo enkulu. Ubusika kuyacaca ukuba yonyaka ophantsi kodwa ngoDisemba wokuqala noJanuwari sasiziphindaphinda kabili oko sasizimisele ukukwenza kwaye abantu baphendule kakuhle
Umbuzo: Ngaba ucinga ngezinye iindawo ePortugal?
A: Sivuya kakhulu ngelixa elizayo kwaye ngenxa yoko ngoku sijonge amathuba e-Lisbon nakwezinye iindawo zasePortugal ukuba zihlobo lweqela. Ezinye indawo zihluke ngokupheleleyo kwiDroro. Kwaye ngokuqinisekileyo, umMerika owenza iDouro nePorto baya kwenza iLisbon. Ngoko sifuna ukukwazi ukuqoqa konke ndawonye.
Q: Kuthiwani ngamanye amadolophu aseYurophu?
A: Savula ii-Sens Residences Courchevel, enye yezona ndawo ezihamba phambili ze-ski eFransi. Akuyona ihotele, kodwa iindawo zokuhlala. Ingeniso. Asinayo yonke inkonzo yeehotele kodwa sinesiqulathi. Asinayo indawo yokutyela, kodwa sinokutya kwasekuseni.
Sifaka kwi-spa enkulu kunye nekhefu. I-spa iya kuvulwa ngo-2016. Kodwa iyakwazi ukuhlaziywa ngoku. Kuwebhusayithi yethu.
Q: Ziziphi ezinye izicwangciso zokunceda onokusixelela ngazo?
A: I-Italy. Ndingathanda nokuba eLondon. Sigxininisa kwiindawo ezininzi apho singakwazi ukuzisa ixabiso le-brand kwisixeko ngendlela enentsingiselo. Akunjalo ukuba wenze amajelo eefashini nje. Kodwa izixeko apho kukho indawo yokuzonwabisa, njengeNew York, eLondon, eShanghai Hong Kong, eTokyo.
Umbuzo: Iimbono ezithandathu ziyazihlukanisa ngokwenene njengelwimi lomthombo. Kubaluleke kangakanani loo nto?
A: Sonke sinobuhle. Akukho mntu wenza njalo. Andiyazi ukuba kutheni ngaphandle komsebenzi onzima. Akuyona inxaxheba enkulu inxaxheba. Kunenzuzo. Kodwa ezininzi iinkampani zehotele zicinga ukuba kuninzi ukugxila kuyo. Siyathanda ukucinga ukuba balahlekelwa ngongoma. Unenkqubo efanelekileyo, uya kuqhuba ukuhlala kuyo, uya kuqhuba umyinge ophakathi kwaye uza kuqhuba ubude bokuhlala. Sibona ukuphucula ubukhulu becala kwizinto ezisisiseko zoshishino.
Umbuzo: Ubuhle bube ligama elikhulu lokubamba kwi-hospitality industry. Uthetha ntoni kuwe?
A: Siya phambili. I-biometrics, iiprogram ze yogi, ingqondo, umzimba, umoya, indlela yokuphila, izinto zokuziphatha. Ndiyakwazi ukuthetha ngale nto ngeeyure. Sineeprogram ezithile ezithintekayo kuthi esizidalileyo. Sisebenza kunye nenani loogqirha kwiindawo zethu zokucebisa. Sinezondlo. Omnye uvela kwiPalm Springs, owayengumgqirha we-intanethi. Wayekhathala ngokusika abantu kwaye wafika nendlela yakhe yokutya. Uye wasinceda senze izikhokelo zethu zondlo.
Sinobugqirha bokulala. Omnye wabo ugijima kwinkqubo yokulala eHarvard. Omunye ugqirha olele usuka eCalifornia. Sibeka abantu kwiiprogram zokulala.
Unokuthetha nabantu abayi-100 kwaye uthole imibono eyahlukileyo eyi-100 malunga nokuba kukuthi ukuthini intsingiselo. Kodwa bambalwa kuphela abaya kuthetha ngokulala. Kwaye ubuthongo bubaluleke kakhulu.
Inkqubo esiyifundile iqala ngokulala. Kuthatha iminyaka emibini nesiqingatha ukufumana ibhedi efanelekileyo. Sinomfana waseNgilandi ekwenzeni izandla kwiibhedi kwiDebon ngeenwele zokulala zendalo. Ubuthongo obuhle bunemiba embalwa. Enye into ebaluleke kakhulu kukushisa komzimba. Ingxaki ininzi yokulala kukuba ayivumeli ukuba umswakama uhambe. Siye sabheda ngebhokisi yamanzi esenziwe ngendlela enokuthi umswakama ushiye umbhede. Kuyafana kunye nokulala. Sisebenzisa ama-sheeting-wicking sheets ezidibanisa i-cotton kunye ne-eucalyptus evumela umzimba ukuba uphefumle.
Umbuzo: Ngaba ingqondo ayiyiyo ingqondo?
A: Ewe, kwaye andithi asinayo yonke impendulo. Kodwa inyaniso kukuba, sichitha ixesha elininzi, imali kunye namandla kulo. Yiyo izinto esizikhathalelayo. Siyakhathazeka ngako. Sisebenzisa isiqwenga sixhobo esilungileyo sendawo. Ibeka ingxolo emhlophe kumanqanaba aza kunceda abantu balele kangcono. Sinezinye izixhobo ezenza into efanayo ngokukhanya. Kukho ezininzi izinto ezijikeleze iinkqubo zethu zokulala.
Umbuzo: Sitshele ngeprogram ye-jet lag.
A: Umfana wethu eHarvard wenza inkqubo ye-jet lag yethu. Ukuba ubhala kwaye uhamba kude, sinokukunqanda kunye nenkqubo oqala ngayo iintsuku ezine okanye ezintlanu ngaphambi kokushiya. I-Jet lag ikuninzi malunga nokulawulwa kokukhanya. Ayikho ngokupheleleyo kodwa kakhulu.
Umbuzo: Ubekho kwimboni yehotele ye-upscale kumsebenzi wakho omkhulu. Ngaba ingeniso engaphezulu kunanini ngaphambili ukuphuma kumncintiswano?
A: Ndicinga njalo. Ndandineminyaka eyi-15 kunye neeNyanga ezine. Ndiyabathanda abo bantu. Kodwa ndiyakhathazeka ngokwenene ngezobugcisa bendabuko. I-Ritz, iSt Regis kunye neeNyanga ezine zizonke. Banikeza amava aphezulu. Kodwa bonke bafana beyinto efanayo. Ngenxa yoko ukukhula kwezi nkampani ezincinci, ezongezelelekayo eziye zazingena kwi-market share.
Umthengi wanamhlanje akhathalelekanga ngokukhuseleko olubonakalayo lwegama lomkhangeli omkhulu. Bafuna ukuvuya, bafuna ukuphila, kwaye bafuna amava. Ukuthabatha uhlukile. Ndiyicinga ukuba yintoni eyenza iinkampani ezifana nam kumathuba namhlanje abangenayo ngaphambili.
Ngeteknoloji nokusabalalisa iziteshi, akumele ube yinkampani enkulu yokwenza impembelelo. Ngethuba nje uqonda isiteshi sokuhambisa. Ukuba wenza, ulungile.
Ngoko ke, ndicinga ukuba ikamva liinkampani ezincinci kuba azininzi ngokuphathelele abantu. Ku malunga ne-psychographic. Isimo sengqondo esifanayo. Akulangazi ukuba uneminyaka engama-20 ubudala okanye 70.
Umbuzo: Ukuba abacebisi beehambo banomdla wokwazi i-brand yakho, yiyiphi ingcebiso onokubanika yona?
A: Indlela efanelekileyo yokusasazi kukuba kuthi ihotele apha. Ngoko, ngoku sijonge iiprojekthi eManhattan, ePalm Springs, eSouth Carolina, e-Utah, e-Bahamas naseBarbados. Sinesivumelwano eNicaragua, sakhiwa apho. Kulolu hlobo lokuba yindawo elandelayo eshushu.
Q: Naliphi na indawo kwiLatin America ocingayo?
A: I-Panama kunye neziqithi zasePanama. ISidolophu saseKapa saseCasco Viejo kukufa. Yilo njongo. EColombia, ngokuqinisekileyo i-Ecuador. Argentina, Brazil. IBrazil yithuba elikhulu. Ezi zinto zincokola kakhulu. Intloko yam yentuthuko isiqingatha saseSpain, isiqingatha saseMexico. Uhlala eBangkok kunye nathi, kodwa ngokucacileyo uyabathanda kakhulu.
Ukuba ubuza kundibuza phi indawo yethu yokugxila kuyo, ndiza kuthiwa iMelika. Sijolise ngokwenene kwiMbindi neMzantsi Melika. Baxhomekeke phantsi.
Umbuzo: Njengoko usekelwe eBangkok, ngaba uya kwandisa ukutyelela kwakho apha kumazwe?
A: Sifanele sibe apha kaninzi. Kufuneka sibe apha. Ibhizinisi lethu lase-US liyi-12-15 ekhulwini lethu lilonke. AmaMelika aya eVietnam, eThailand naseMaldives. Akukhona ukuba asiyazi. Kuphela nje ukuba asiyazi kakuhle.
Ixesha elithe sichitha apha, liza kusebenza ngakumbi. Abanikazi bokuqala beenkampani babegxininise ngakumbi kwiYurophu. ENgilani, eFransi naseJamani ziimarike zethu ezintathu eziphezulu, kodwa akufuneki ukuba kunjalo.
U-Air France uyaziwa ngokuba nezinye zezona zidibaniso ezifanelekileyo kwiidolophu ezinkulu eYurophu. Khawubhekisise kule mihlaba e-Best Best Offers.