Uxanduva lwezentlalo lujolise kakhulu kubathengi banamhlanje, nabadlali abakhulu njengoGoogle kunye ne-Microsoft ukuxhamla kwiCandelo leNtsebenzo yeNtlalo (CSR). Iinkampani ezininzi zize zitshintshe imodeli yazo yoshishino ngokupheleleyo ukuba zibandakanye iinkqubo ezithatha uxanduva loluntu, kwaye ziqwalasela indlela abangayakha ngayo inkqubo eyenza ifuthe elihle kwihlabathi elibangqongileyo.
Umzekelo omnye
Ngelixa iinkampani ezininzi zijolise ngqo kwiiprogram ze-CSR njengendlela yokubuyisa, oku kuphela yecandelo elilodwa loshishino lwabo jikelele.
Emva koko kukho loo mibutho eyakha imizekelo yezo shishino malunga nokuqhuba ibhishini elinoxanduva. Imodeli enye-yinye iyisakhiwo esitsha nesantya esithandwayo sokuthengisa iimveliso kunye nokubonisa indlela yokwakha inkampani ekwenzeni okuhle.
Iinkampani ezinjenge-Tom's Shoes zisebenzise imodeli enye, imodeli yoshishino enoxanduva loluntu apho kuyo yonke into umthengi ayithengayo, umveliso othelekiswayo unikelwe kwisibonelelo sinobubele, ngabayizixhobo xa beza kwizixazululo zokulwa nobuhlwempu. Baye basebenzisa lo mzekelo ngokunikela iimbatho zezihlangu kumntu onesidingo kuzo zonke iindidi ezithengiweyo. Ukuyeka impumelelo kaTom, iimveliso ezininzi zithengise le modeli.
Nangona ivenkile ibone impumelelo eninzi ngomntu omnye, akusiyo kuphela imboni ekwazi ukuphumelela ngolu hlobo lwenkqubo ejongene noluntu. Ukuhamba ngumboni owakhelwe kwiinkcubeko kunye nezibonelelo zendawo.
Ukulondolozwa kunye nokwenza izinto ezilungileyo ukuba ube ngumgangatho oqhelekileyo, kungekhona ukhetho. Ukuze kwenzeke oku, iinkampani kwishishini lokuhamba kufuneka zijolise ekudibaniseni imodeli yoshishino oluxanduva kwimibutho yabo.
Iibhonasi zisebenzisa i-One-for-One Model
Isitolo seNkampani
Ivenkile yeNkampani, umthengisi omkhulu kumninimzi waseUnited States, uzalisekise imodeli enye ngokubambisana kunye neSithembiso seNtsapho, intlangano exhasa abambisene nabo abajongene nabantwana abangenamakhaya.
Ukumodela ngokwayo emva kwenkqubo kaTom, kuyo yonke induduzo ethengiweyo, I-Store yeNkampani inikele omnye kwiintsapho ezingenamakhaya.
Ukongezelela, iSitolo seNkampani siye sabandakanyeka kunye nezinye iintsebenziswano ze-CSR ukubuyisela ngeRonald McDonald House, iNcedo lokuThuthukiswa koMhlaba , kunye neminye imibutho.
IWarby Parker
I-Glasser umthengisi weWarby Parker ukhankanywe ngenjongo yokunikela iingubo zekhwalithi ephezulu kwixabiso ngelixa liba igama eliphawulekayo phakathi kwamashishini anoxanduva loluntu. I-hip, amaqabane aseburhulumenteni abanobuqhetseba kunye nemibutho engekho inzuzo efana neMboniseloUkuqinisekisa ukuba kuzo zonke iiglasi zidayiswe, idilesi isasazwa kumntu osweleyo.
Baye bafezekisa injongo yabo kwaye bathande abathengi abafuna ukubuyisela xa bethetha ukuthenga okuyimfuneko. I-Warby ibonisa ukuba enye yeyodwa kwi-eyeglass shishini.
WeWood
Imodeli enye-yinye izalisekiswa ngendlela ehlukileyo kunye nenkampani yokubukela iWeod. Ngonyaka kuphela emva kokuba inkampani isekelwe e-Italy ngumthandi wokubukela waseNtaliyane kunye nabanini bezentengiselwano zentlalo, i-WeWood ihlangene nama-American Forests, engenzi nzuzo ejolise ekukhuseleni nasekubuyiseleni amahlathi emvula.
Ukuze baxhase imbangela, abasekeli baqulunqa imodeli ekhethekileyo, "uthengela umlindi, sihlanyela umthi." Iimvavanyo zenkampani sele zikhokelela kwimithi engaphezu kwama-350,000 kwihlabathi.
Ngomgudu wokuba uqaphele uluntu njengoshishino, iWeWood ilindile yenziwe ngoplanga oluqingqiweyo ukwenzela ukuphepha ukuchitha ubutyebi bendalo.
Iindlela zeeNkampani zokuhamba ukuphumeza i-CSR
Zonke iindidi zeenkampani zokuhamba ezivela kwiihotele ukuya kwiinqwelo-moya zokubhabhisa iipulatifomu zizuzwa kwizibonelelo kunye neenkcubeko ezifuna ukugcinwa, kubalulekile ukuba ezi nkampani zenza inxaxheba yazo ukuzikhusela kwaye zibuyiselwe kuluntu oluzungezile. Kukho iindlela ezininzi ezahlukahlukeneyo zokwenza okulungileyo; enye imodeli enye imele, kakuhle, enye.
Njengoko into ebalulekileyo kukuba iikhampani zibuyiselwe, kukho amathuba angenamkhawulo ekhampani zokuhamba ukuphumeza i-CSR kumashishini abo. Enye indlela elula yokuba iinkampani ziqalise ngokudala intsebenziswano kunye nemibutho engenzi nzuzo okanye iinzuzo zengingqi, kufana neNkampani yeNkampani eyenziwe noRonald McDonald House.
Ngokwakha lobu buhlobo, imibutho yokuhamba iya kuba nako ukuqhuba ibhizinisi njengesiqhelo, ngelixa lixhamla uluntu lwayo.
Amanyathelo asekuhlaleni ayindlela efanelekileyo yokubandakanyeka. Iindawo ezininzi zehotele kunye neendawo zokungena kwiindawo zokuhlaziya zifumaneka kwiindawo eziqhelekileyo okanye zembali ezifuna ukunonyamekela nokulondolozwa okhethekileyo. Ukuxhasa le mizamo yokulondoloza ngeminikelo okanye ngokuzithandela kungahamba ixesha elide kuluntu oluxhomekeke kubhenketho.
Ukuba uhambo lukhangele ukuba lube nempembelelo kwaye ludale imboni enoxanduva loluntu kwingundoqo, iinkampani zoshishini kufuneka ziqwalasele ukuphumeza imizamo yazo yokuzinza . Ukusebenzisa i-Toms okanye i-Warby Parker njengemizekelo, iinkampani zendiza zingacinga ukuphuhlisa inkqubo ehamba ngeekhilomitha ezili-10 000, i-flight inikwe umntu onesidingo sokuhamba (umz. Unyango lwezempilo) ongenako ukufumana enye.
Kukho nethuba lokuba iinkampani zihlengahlengise imodeli ukuze zihambelane neemfuno zabo, njengoko kwenza i-WeWood. Ukuba ihotele elizimeleyo okanye ikhefu elikhethiweyo lincinci kwisizathu esithile, sinokugxila ekwenzeni umnikelo kumbutho ohambelana nayo yonke indawo ehleliweyo.
Uxanduva lwezenhlalakahle alusekho nje into, kodwa kunokuba impilo kunye nabathengi bathatha ingqalelo ngaphambi kokuthenga Amashishini amaninzi, ukuthengiswa okubandakanya, ukuwamkela kunye nokudibanisa ngokupheleleyo le miba yinto ebalulekileyo yokuphumelela, ukuhambelana nokuphila.
Ukuba uhambo lukhangele kwimimiselo yempahla yokuthengisa, bangafunda iindlela zokukhusela iimeko, iindawo, kunye nezibonelelo eziyisiseko soshishino.