Indlela yokukhuthaza iiprogram zokukhuthaza ukuhamba
Uluhlu oluhle lwezohambo lwezoshishino luhlobene nokuhamba okukhuthaza. Uhambo lokuvuselela uhambo oluhambelana nezoshishino olwenzelwe ukubonelela okanye ukukhuthaza abantu abashishini ukuba baphumelele.
Ukufumana ezinye iinkcukacha malunga nokuhamba okukhuthaza, i-About.com Business Guide Travel Guide uDavid A. Kelly wathetha noMelissa Van Dyke, umongameli we-Incentive Research Foundation, inhlangano engekho inzuzo eyenza iiphando zophando kwaye ivelise iimveliso zoshishino lokukhuthaza, njengoko kunye nokuncedisa imibutho ukuphuhlisa izicwangciso zokukhuthaza nokusebenza ngokufanelekileyo.
Ziziphi iiprogram zokukhuthaza ukuhamba / umsebenzi?
Kwiminyaka emininzi, abaphathi kunye nabanikazi bezoshishino baye basebenzisa isithembiso sokuhamba kwiindawo ezikhangayo okanye ezingabonakaliyo njengezixhobo ezikhuthazayo kunye nabasebenzi babo bangaphakathi kunye nabalingani bamashishini. Ziziphi abantu abaninzi abangaziqondiyo, nangona kunjalo, ukuba ngaphezu kwekhulu leminyaka elidlulileyo kuye kwaba neyona ndlela eninzi yophando olusisekelwe kwiphando kunye neendlela ezilungileyo eziphuhliswayo malunga nokuhamba okukhuthaza. Ngokufanayo, lonke ishishini labaqeqeshi ngoku likhoyo kunye nobuchule kwixesha kunye nendlela yokusebenzisa ukukhuthaza ukuhamba njengesixhobo sokukhuthaza ngaphakathi kwimibutho.
Njengengxenye yocwaningo lwayo, "I-Anatomy yeProgram yokuThuthukisa iNkqubela," i-Incentive Research Foundation yanikezela le nkcazelo elandelayo yekhonkco yeeNkqubo zoKhuthazo zoKhuthazo:
Iiprogram zokuKhuthaza ukuThuthukisa zixhobo zokukhuthaza ukuvelisa okanye ukufezekisa iinjongo zezoshishino apho abathathi-nxaxheba bafumana umvuzo ngokusekelwe kumgangatho othile wokuphumelela owenziwe ngabaphathi. Abafundi bavuzwa ngohambo kwaye inkqubo yenzelwe ukuqaphela abaphumeleleyo ngempumelelo yabo . "
Ngubani omele abe nawo kwaye kutheni?
Phantse kuwo onke amashishini, iiprogram zokuhamba ezikhuthazayo zihlala zisetyenziswa njengesixhobo sokukhuthazwa ngamaqela angaphandle angaphandle okanye ngaphandle, kodwa nayiphi na inhlangano okanye iqela lomsebenzi lingawasebenzisa ngokufanelekileyo apho kukho ikhefu kwimveliso okanye kwiinjongo zomsebenzi ezingagqibekanga.
Uphando olwangaphambili oluqhutywe nguStevitv, Clark noCondly banikezela inkqubo yesibhozo enokubanceda abanini beprogram abanokukhetha ukuba zeziphi izikhuthazo eza kusebenza kwaye zinika izikhokelo zokuphunyezwa.
Isiganeko sokuqala sale Ntsebenzo yokuPhucula ngeNzuzo (PIBI) imodeli yovavanyo. Ngethuba leenkcukacha zolawulo lwecandelo lovavanyo apho kukho iipaka phakathi kweenjongo ezilungiselelweyo zentlangano kunye nokusebenza kwenkampani kwaye apho iinjongo zizathu. Okubalulekileyo kulo vavanyo kuqinisekisa ukuba abaphulaphuli abajoliswe kuzo sele benamakhono kunye nezixhobo ezifunekayo ukuvala i-gap efunwayo. Ukuba ezi zinto zikhona, ke inkqubo yohambo yokukhuthaza inokuba yinto enamandla.
Yiyiphi imizekelo yeenkqubo zokukhuthaza kunye nexabiso abalunikezayo?
"Kwixesha elide leNtshukumo yeNtshukumo yokuThuthuka kwiNkampani ye-Inshorensi" uphando lufumene ukuba iindleko ezipheleleyo zenkqubo yokukhuthaza abantu abahamba phambili (kunye neendwendwe zabo) kwakuyi-$ 2,600. Ukusebenzisa umlinganiselo wenyanga yokuthengisa wee-2,181 zamaRhafu kulabo abaqeqeshekileyo kunye neqondo eliqhelekileyo lokuthengiswa kwenyanga nganye ye-859 i-arhente engayifanelekanga, indleko yokuhlawula iprogram yayingaphaya kweenyanga ezimbini.
Kwi-Anatomy ye-Incentive Travel Program (ITP) abaphandi bakwazi ukubonisa ukuba abasebenzi abaxhamlileyo bavame ukwenza ngcono kwaye bahlale nenkampani yabo ngaphezu kweontanga zabo. Imali engenayo yokusebenza kunye nenxaxheba yabathathi-nxaxheba kwi-ITP yayiphezulu kakhulu kunokuba abo bangathathi nxaxheba.
Kwabaqeshwa abangama-105 abaye kwihambo yokukhuthaza abantu, i-55% yayinokulinganisa okuphezulu nokusebenza kweminyaka emine okanye ngaphezulu (ngokuphakamileyo kakhulu kunomsebenzi oqhelekileyo), kwaye iipesenti ezingama-88,5 zazinokulinganisa okuphezulu. Kodwa iinjongo zeenkqubo zohambo zokukhuthaza azikho kuphela imali kunye nenani. Olu pho nonongo luye lwacacisa inani leenzuzo zentlangano, kubandakanywa inkcubeko nenkqubo yemozulu kwaye ichaze iingenelo zoluntu kwinkqubo yokuhamba.
Iinkalo ezongezelelweyo zezifundo:
- Isifundo seNkundla yokuThuthukiswa kweSiteshi
- UkuCetyiswa kweNkxaso yoNyulo oluPhakanyisiweyo
Ziziphi iingxaki ezinxulumene nokuhlanganisa inkqubo?
Imingeni eyintloko kunye neenkqubo zihlala zihlala kwiimali-mali eziqinileyo kwaye ziqhuba inkqubo ebonakalayo ebonisa inqanaba lokubuyisela.
I-Anatomy yocwaningo lwe-ITP linikeze iinkalo ezintlanu ezinconywayo zemizamo yokuThuthukisa i-Incentive yokuphumelela. Okongeziweyo, ukunyusa inzuzo yeprogram yohambo lokuvuselela uphando olugqityiweyo olugqityiweyo isiganeko sokuhamba esikhuthazayo kufuneka sibandakanye:
- Imilinganiselo yokufumana nokukhetha umvuzo kufuneka ibandakanyeke ngokucacileyo kwiinjongo zoshishino
- Ukunxibelelana malunga neprogram kunye nabathathi-nxaxheba baqhubela phambili kwiinjongo kufuneka bacacise kwaye bahambisane.
- Uyilo lwenkqubo yokuhamba, kuquka iindawo ezinqwenelekayo, iiseshoni ezisebenzayo kunye nexesha lokuphumla kwabathengi, kufuneka zongezelele kwintlalo
- Abaphathi kunye nabaphathi abaphambili kufuneka babe njengemikhosi ekuqinisekiseni ukuzibophezela kwenkampani kwiprogram yomvuzo kunye nokwamkelwa
- Inkampani kufuneka igcine iirekhodi ezicacileyo ezibonakalisa umveliso wabazuzi kunye negalelo labo kwinkqubela yezimali yenkampani.
- ukuqaphela abazuzi
- Amathuba okunxibelelanisa abadlali abakhulu ukuba bakhe ubudlelwane nabanye abaphambili kunye nabaphathi abakhulu
- intsebenziswano phakathi kwabadlali abakhulu kunye nabaphathi malunga neendlela ezifanelekileyo kunye neengcamango
- Ukukhuthazwa kwabazuzi ukuba baqhubeke nokufezekisa ukusebenza okuphezulu.
Ingqungquthela yomxholo ekubandakanyiweyo kwiprogram yohambo lokukhuthaza iyanceda ukuba kube ngumngeni nabacwangcisi ngoku bavumela abathathi-nxaxheba ukuba bachithe malunga nama-30% amava abo kwiintlanganiso.
Yiyiphi i-ROI kule nkqubo yeentlobo?
Kwisifundo sazo, "Ngaba i-Incentive Travel Travel Improve Productivity? "I-IRF ifumane ukuba ukuhamba kwe-Incentive iyithuluzi lokukhuthaza ukuthengisa isebenza kakuhle ekuveliseni ukuveliswa kwemveliso. Kwimeko yenkampani yenkampani efundiswayo yanda ngo-18% ngokwemyinge.
Kwisesifundo "Ukulinganisa i-ROI yeeNkqubo zoKhuthaza ezentengiso" isampuli ROI kwiNkqubo yokuThengiswa koMthengisi usebenzisa i-Post-Hoc data njengoko iqela lokulawula lali-112%.
Ukuphumelela kwezi nkqubo ngokwemvelo, nangona kunjalo, kuxhomekeka kwindlela inkqubo eyenzelwe ngayo kwaye yenziwe ngayo. Kuhlolisiso, "Ukuvavanya Impembelelo yeeNkqubo zoKhuthaza ezentengiso" uhlolisiso lufumanise ukuba ukuba inhlangano ayizange ithintele utshintsho olufunekayo ukuba luyenze kwiinkqubo ezingezantsi kunye nezantsi, iNkqubo yoKhenketho yoKhuthaza yayiza kuba ne -92% ye-ROI. Nangona kunjalo, xa ezi tshintsho ziqwalaselwa kwaye zaphunyezwa, inkqubo yaqaphela i-ROI yangempela ye-84%.
Ziziphi iintlobo zangoku?
Iinkqubo eziphambili kwiNkqubo zoKhenketho zoKhuthazo (kunye nenani elihambelana nabacwangcisi ngoku basebenzisa ezi zikhetho) zezi:
- I-Media Media ukukhuthaza (40%)
- Ezintle (33%)
- Uxanduva loxanduva loluntu (33%)
- Ubume (33%)
- Umatshini womdlalo okanye udidi lokudlala (12%)