I-Top 8 yeBrazil Brands

Ubuninzi bamaNdiya ukuze uzame ngexesha lokutyelela eNdiya

Icandelo lebhiya laseNdiya likhula, kunye nokukhula konyaka kwe-10% kulindeleke kwiminyaka ezayo, kwaye ukutyelela eNdiya kwakungeke kugcwaliswe ngaphandle kokuzama ezinye zezilwanyana zaseNdiya eziphezulu.

Ubhiya lwaziswa kwi-Indiya yiBritani, ekugqibeleni yamisa i-brewery eyenza i-Asia yokuqala ibhiya - i-pale ebizwa ngokuba yiNgonyama. Nangona kunjalo, le mihla, i-lager yindawo ekhethekileyo yobhiya efumaneka kwiIndiya. Iza kwamandla amabini - obumnene (malunga no-5% kotywala) kunye nesisombululo esinamandla (6-8% kotywala). Ngokuxhomekeka kwendawo, i-bhola enkulu ye-650 ml yebhiya iya kukuhlawula i-rupees engama-100 kwisitokhwe sezotywala, kwaye iphindwe kabini okanye kathathu kwi-bar e-India.

Nangona iilwimi zebhiya zamazwe ngamazwe ezifana ne-Fosters, iTuborg, iCarlsberg, i-Heineken ne-Budweiser ziyafumaneka kwaye zikhula ngokukhawuleza ekuthandweni kwe-Indiya, eli nqaku lijolise kuphela kwiimveliso zebhiya zaseNdiya.

Umlimi omkhulu webhiya e-Indiya yi-Bangalore-based United Breweries, eyenza iKfishers kunye neKalyani Black Label. Inkampani ibusa malunga nesiqingatha semarike. SABMiller (ngoku u-Anheuser-Busch InBev) wangena kwimakethi yaseNdiya ngo-2000. Ngo-2001, ithole iMsore Breweries (eyenza i-Knock Out ibhiya), ilandelwa yi-Shaw Wallace yeer brand Brand Royal Challenge ne-Haywards 5000 ngo-2003. umkhiqizi omkhulu webhiya eIndiya, ngesabelo semarike malunga no-25%.

Yintoni ephawulekayo kukuba ukunyuka kwebhiya ye-Craft kutsha nje eNdiya. Kulindeleke ukuba kube yindlela ephezulu kwixesha elizayo kunye nabadlali abatsha abangena kwiimarike. Ukuba unomdla kwiibhiya zobugcisa zaseNdiya, khangela oku ku- microbreweries e-Mumbai.

• 01 ngo 08

  Kingfisher

  Kingfisher, "uKumkani weeNkcazo ezilungileyo", yiyona indiya eyaziwayo kwaye ibonakala ngokubanzi. Igama layo linxulumene nemidlalo, imfashini, kunye ne-airline. I-brand yaqaliswa eNdiya ngowe-1978 kwaye inesabelo esikhulu semarike malunga no-40%, nangona oku kuye kwehla ngo-4.3% kwiminyaka yamuva ngokwemiqathango yocwaningo lwemarike. Ubhiya ngokwayo kukukhanyisa okulula, ukusela okulula okulula kunye nenkunkuma eninzi. Ihla kakuhle kakuhle - ukuba kungeyonto encinci kangangoko! I-Kingfisher Strong eyaziwayo, equle i-8% yotywala, ikhokelela kwimakethe yaseNdiya. I-flavour more than the Kingfisher Premium, ene-4.8% yotywala. Olunye uhlobo luyi-Kingfisher Blue, oluthengiswayo kumncinci kunye nemfesane. Le nanjalo ibhiya enamandla kunye ne-8% yotywala kodwa inomdla olula kakhulu. I-Kingfisher Ultra ehlukeneyo kunye ne-Kingfisher Ultra epheleleyo, eyenziwa kwizithako ezingenisiwe, yile ilebula entsha kwi-market.

• 02 ngo 08

  Haywards

  I-brand yebhiya yeHaywards iyaziwa kakhulu nge-icon yayo yaseHaywards 5000 eqinile, equle i-7% yotywala. I-brand yaqaliswa ngowe-1974, kunye ne-Haywards 2000 yobhiya obumnandi, njengesandiso se-brand brand yaseHaywards eyaziwayo (eyasungulwa ekuqaleni kwe-1900s). I-Haywards 5000 yatshitshisa imarike ngowe-1978. Kungekudala, ngo-2015, uSABMiller uqalise i-Hayward 5000 BOLD ibhiya ephungelwe iiyure ezingama-48 ubude kwaye inomdla opheleleyo. I-Haywards iphinda ivelise iHaywards eneqonga elingu-10000. I-Haywards inesabelo semarike malunga no-11%, kwaye isetyenziswa kakhulu kwiRajasthan, ePunjab, eHaryana, eMadhya Pradesh naseChattisgarh.

  Uhlobo lwe-Haywards lotywala luye lwasekwa nguBritisher Sir Anthony Hayward, kunye nabazukulu bakhe babini baqhuba ibhedi yefa elimangalisayo kunye nekhefu kwaseMzantsi Goa. Ibha yokusebenzela iHaywards 5000, kunjalo. Kwaye kukho ibhiya yamahhala kunoma ubani onokubetha irekhodi lokusela.

• 03 we-08

  Godfather

  I-Godfather iyinqobo yebhiya yohlobo lwe-Devans Modern Breweries Limited, inkampani yokuphuza eyaqala ukusebenza eJammu ngowama-1961. Ubhiya buza kwiintlobo ezintathu-ezinamandla (7.5% umxholo wotywala), i-Lager (5% umxholo wotywala) kunye neLite (4.5 % utywala). Into ekhethekileyo malunga nobhiya be-Godfather ngumjikelezo walo wokuguqula ubude, ohlala kwiintsuku ezingama-25, ngokuchasene neentsuku eziqhelekileyo ezi-12-15. Oku kunika umzimba kunye neengcamango ezintle. Uza kufumana ukuba i-Godfather Lager kunye neLite ubhiya kunzima kunabanye abalahla njenge-Kingfisher Premium.

  U-Godfather uye waba ngumkhwa webhiya okhula ngokukhawuleza e-Indiya kwiminyaka yamuva ngenxa yokuphakanyiswa kweentengiso ezahlukeneyo, kwaye ikhetheke kakhulu kulutsha. Ixhaphake kakhulu enyakatho ye-India, apho ineemali zorhwebo phakathi kwama-20-50%, kuxhomekeke kwimeko.

• 04 we-08

  Ubethwa uwe

  Eqaliswe ngo-1984, i-Knock Out ubhiya ithandwa kakhulu kwiindawo zaseKarnataka, eTelangana naseMaharashtra. Injongo yebhanki kukuba "babhiyozele amadoda anamandla abonisa uphawu oluqinileyo". Le bhiya yamal ibeka ipakishe! Inayo inomdla onamandla kunye nephunga elimnandi, umxholo wotywala we-8%, kunye ne-carbonate. I-brand ithetha malunga ne-9% yesabelo semakethe kunye nabaninzi abaphuzayo abathengileyo baseMzantsi India.

• 05 ka 08

  Kalyani Black Label

  I-Kalyani Black Label yenye yezona zigulo ezindala kunazo zonke zaseIndiya (kwaye abanye baya kukuxelela ukuba yiphuze indoda endala). Inesimo sezakhelo e-West Bengal, apho saqaliswa ngo-1969. Ibhiya ibizwa ngokuba yinto yokuqala ye-Breweries yaseUnited Breweries, kwidolophu yaseWest Bengal yaseKalyani ngase Kolkata . Iyaziwayo ngaphesheya kwe-Indiya kunye neDelhi , kwaye iza kwi-premium (i-mildum) kunye neentlobo ezinamandla. Ubhiya obuqinileyo uchazwa ngokuba "utywala obusisigxina, obunqambileyo kunye nokuluma okukodwa". Umxholo walo wokusela utywala unobunene obu-7.8% kwaye unomdlalo omnandi osasazekayo. Ukuba uthanda ubhiya obuninzi bumnandi, hamba u-Kalyani.

• 06 we-08

  IRoyal Challenge

  I-Royal Challenge Premium Lager yaqaliswa ngowama-1993 kwaye inomxholo wobutywala malunga ne-5%. Umjikelezo wokunwa kwebhiya ogqityiweyo wenza ukuba kube lula kunye neentsikelelo ezicebileyo. Ukupapashwa kugxininisa ukugqithiswa kwebhanki ngomgca, "Ngathanda ukuba ubomi bakho bube buhle njengeRoyal Challenge". Akunjalo njenge-flavorsome njenge-Kalyani Black Label, kodwa isacacile. U-SABMiller uqalise inguqu eqinile yobhiya kumzantsi we-India ngo-2011.

• 07 ka 08

  Kumkani

  Izibini ezintle zeGoa kunye neenkosi zoBukumkani zihamba ngesandla. Le bhiya, ngelixa ilitshilwa kwaye lithengiswa kwilizwe leGoa, libalaseleyo nawuphi na uhambo apho. I-Kings Black Label premium pilsner iyinambitha elula kakhulu, enombala obomvu, ibhiya eyaziwayo ngenxa yomswakalisi wayo we-malt. Yayinomxholo wobutywala we-4.85%, kwaye ixabiso elihle kakhulu. Ibhotile encinane ye-375 ml iya kukubeka kwakhona kuma-rupie angama-50 kwiindawo ezininzi zolwandle, kunye nesiqingatha kwisitye esotywala. Akumangalisi ukuba iiKumkani zihlala zikhunjulwa ngabantu abaninzi emva kokuba ikhefu iphelile! Namhlanje, abemi baseMumbai banokuphinda bafunde ikhefu ekhaya. Iibhiya zookumkani zaqaliswa kwisixeko ngo-2015.

• 08 ka 08

  Bira 91

  Ukuhamba kwiibhiya eziqhelekileyo, i-Bira 91 (inani limela ikhowudi yelizwe laseIndiya) yinto entsha yobhiya eyenza i-India yasezidolophini ngesiphepho. Ukwaziswa ngo-2015, sele sele igama lendlu phakathi kwabathandi bebhiya kunye neyona nto ephezulu yokuthengisa ubhiya kwi-bars ezinkulu zedolophu. Inkampani ijolise ukuzalisa ikhefu kwimarike ye "intengiso, engafanelekanga, inomdla kunye ne-smart brand yebhiya". Libekwe phakathi kwezinto eziphambili zebhiya zaseNdiya kunye nezindleko ezinkulu.

  Ukuze kuchongwe kunye nokudala ubhiya obuya kuhambelana ne-Indian palate, umsunguli weenkampani wachitha iinyanga ezintathu ehamba ngeYurophu. I-Bira 91 yaqala ngeentlobo ezimbini ezinzima kakhulu (kunye nomnatha ongaphantsi kwe-5%) kunamanye amabhiya kwimarike yaseNdiya. Bira 91 I-White i-Ale yinto enobunzima obukrakra obuninzi ngotyeksi, ngelixa i-Bira 91 Blonde yilala ekhangayo kunye ne-hops eyengeziwe kunye ne-malt. Ikhamphani yabe iseza ubhiya obuqinileyo kunye nokukhanya. Bira 91 Ukukhanya ibhonari ephantsi ye-calori kunye nokunciphisa umthamo wotywala (4%) yabathengi abazibuza impilo. I-Bira 91 Inamandla yinkomo ephezulu yokusela i-ngqolowa enomxholo wobutya we-7%. Kwimvumelwano yokufuna uBira, inkampani yaqalisa ngaphandle kwephulo lokuthengisa kwaye lithembele kumlomo ngomlomo. NgoMeyi 2017, i-Bira 91 yaboniswa kwiNkqubo yeNyanga yeZizwe eziManyeneyo.