I-Bleight Broughteries e-US

Ukudibanisa ubhiya kunye nehlobo kuseyendalo njenge-hotdogs kunye ne-baseball, ukuvota kunye nentando yeninzi. Kwiinkcubeko zabathengi abanomdla, akumangalisi ukuba bafunde ukuba i-brefty yezobugcisa yamukele ukugcinwa kwezo zombini kunye nenkqubo. Ukuveliswa kwebhiya ngamandla amakhulu, okufuna umthamo ophezulu wamanzi ngelixa uvelisa ubuninzi benkunkuma kwi-ngqolowa echithiwe. Uninzi oluninzi olusisigxina ngokubhekiselele kumandla angaphezulu kunye nokunciphisa kokusetyenziswa kwamanzi kunye nokunyuka kwebhayisile okusanhlamvu esichithwayo njengento yokutya kwezilwanyana.

Into emangalisayo kukuba, akukho nto yokuthengiswa kwezinto ezenza ukuba i-mission yayo ibe yindawo evelele yebali labo. Akukhankanywe kwiipakethe okanye kwiintengiso. Kuxhomekeke kwi-brewery, unokufumana ulwazi kwiziko labo, kodwa kuthatha ukumba.

Ukungabikho kobuqili ekuxubusha umzamo wokuphucula umgangatho wokuba uzinzileyo kunye noluntu uxanduva luya kumangaliswa. Ucwaningo luka-Nielson lubonisa ukuba ama-66% wabathengi behlabathi athi bazimisele ukuhlawula ngaphezulu iimveliso ezizinzileyo-kwaye zi phambili kwi-Millennials.

Kutheni le mibutho yokurhweba ibeka imali ekuzinzileyo ukuba ayiyiyo inxaxheba yemizamo yabo yokukholisa amakhasimende abo nokutsala abathengi abaninzi?

Ukubona ukuba uninzi lwezobugcisa ezizinzileyo zincwadana ngokucula iingoma zabo, nolu luhlu lwee-breweries ezihlanu eziye zenza umsebenzi obalaseleyo ekunciphiseni i-carbon carpint. Khumbula amagama abo, ngoko ngokuzayo xa uphambi kwimeko epheleleyo ye-IPAs ukhetha phakathi kwelinye ukusuka ePortland kunye nelinye elivela eFiladelphia, zama enye ngokunciphisa i-carbon carbon footprint.